Taylor's Library

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Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley.

by Aaker, David A. (David Allen), 1938-.

Edition: Tenth edition.Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AAK 2014] (1).
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Entrepreneurial marketing : an effectual approach / Ed Nijssen.

by Nijssen, E. J. (Edwin Jacob), 1963-.

Publisher: London ; New York : Routledge, Taylor & Francis, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 NIJ 2014] (1).
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Principles of marketing : an Asian perspective / Philip Kotler [and five others]

by Kotler, Philip.

Edition: Third editionPublisher: Singapore : Pearson Education South Asia Pte Ltd., 2011Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2011] (1).
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Contemporary marketing / Adeline Chua Phaik Harn, Ali Khatibi, Azhar bin Ahmad, Che Aniza binti Che Wel, Johan Lim Kii Geat, Kalthom binti Abdullah, Loo Siat Ching, Mhd Suhaimi bin Ahmad, Norizan binti Mat Saad, Nor Pujawati binti Md Said, Sallehuddin bin Mohd Noor, Tan Boon In, Tih Sio Hong, Louis E. Boone, David L. Kurtz.

by Chua, Adeline Phaik Harn | Ali Khatibi | Azhar Ahmad | Che Aniza Che Wel | Lim, Johan Kii Geat | Kalthom Abdullah | Loo, Siat Ching | Boone, Louis E | Kurtz, David L | Mhd Suhaimi Ahmad | Norizan Mat Saad | Tan, Boon In | Nor Pujawati Md Said | Sallehuddin Mohd Noor | Tih, Sio Hong.

Edition: Malaysia edition.Publisher: Petaling Jaya, Selangor : Cengage Learning Asia Pte Ltd, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHU 2014] (1).
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DO IT! marketing : 77 instant-action ideas to boost sales, maximize profits, and crush your competition / David Newman.

by Newman, David, 1964-.

Publisher: New York : AMACOM, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 NEW 2013] (1).
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Strategic marketing / Todd Mooradian, Kurt Matzler, Larry Ring.

by Mooradian, Todd A | Matzler, Kurt | Ring, Lawrence J.

Edition: First edition, Pearson new international editionPublisher: Harlow, Essex : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MOO 2014] (1).
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.

by Hooley, Graham J [author.] | Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.].

Edition: Sixth edition.Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2017] (2).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 16e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (7).
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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 5th ed., Int ed.Publisher: N.Y. : John Wiley, c1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAL] (1).
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The Marketing mavens / Noel Capon.

by Capon, Noel.

Edition: 1st ed.Publisher: New York : Crown Business, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAP] (1).
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Principles of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Marketing managment and information technology / Keith Fletcher

by Fletcher, Keith, 1948-.

Publisher: Hertfordshire, U.K. : Prentice Hall Int. (UK, 1990Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FLE] (1).
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Business marketing : concepts and cases / Sharad Sarin.

by Sarin, Sharad.

Publisher: New Delhi : McGraw Hill Education (India) Private Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SAR 2013] (1).
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Strategic marketing management : readings / selected by Robert J. Dolan.

by Dolan, Robert J.

Publisher: Boston, Mass. : Harvard Business School, c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 STR] (1).
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Marketing : theory, evidence, practice / Byron Sharp.

by Sharp, Byron.

Publisher: South Melbourne, Vic. : Oxford University Press, 2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SHA 2013] (8).
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Buyer behavior in marketing strategy / John A. Howard

by Howard, John A.

Edition: 2nd ed., Int ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 HOW] (2).
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Customer relationship management : a strategic imperative in the world of e-business / editor and contributor, Stanley A. Brown.

by Brown, Stanley A, 1946- | PricewaterhouseCoopers LLP.

Publisher: Toronto : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 CUS 2000] (3).
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