Building distinctive brand assets / Jenni Romaniuk.
By: Romaniuk, Jenni [author.]
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Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Description: xix, 186 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780190311506.Subject(s): Marketing | Brand name products -- Management | Branding (Marketing) | Advertising -- Brand name products | Advertising -- Psychological aspectsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 ROM 2018 (Browse shelf) | Available | SOMAC,91609,03,RA | 5000094480 |
Includes bibliographical references (pages 177-186).