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Advertising : planning and implementation / Sangeeta Sharma, Raghuvir Singh.
by Sharma, Sangeeta | Singh, Rahguvir. Edition: Eastern economy edition.Publisher: New Delhi : Prentice Hall India, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 SHA]
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Advertising management / Jaishri Jethwaney, Shruti Jain.
by Jethwaney, Jaishri | Jain, Shruti. Publisher: New Delhi, New York : Oxford University Press, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 JET]
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Grow your business with Google AdWords : 7 quick and easy secrets for reaching more customers with the world's #1 search engine / Jon Smith.
by Smith, Jon, 1975-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SMI 2010]
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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang. Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 FEN 2010]
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close. Edition: Seventh edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU 2015]
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International advertising : realities and myths / edited by John Philip Jones.
by Jones, John Phillip. Publisher: Thousand Oaks, Calif. : SAGE, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 INT]
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard. Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.
by Silverman, George, 1942-. Edition: 2nd ed.Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SIL 2011]
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
by Arens, William F | Weigold, Michael F, 1958- | Arens, Christian | Arens, William F. Contemporary advertising. Edition: 13th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE 2011]
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Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
by Veloso, Maria [author.]. Edition: Third edition.Publisher: New York : American Management Association, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 VEL 2013]
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Online marketing heroes : interviews with 25 successful online marketing gurus / Michael Miller.
by Miller, Michael, 1958-. Publisher: Indianapolis : Wiley Pub., c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MIL 2008]
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Visual persuasion : the role of images in advertising / Paul Messaris.
by Messaris, Paul. Publisher: Thousand Oaks : SAGE, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 MES]
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151 quick ideas for advertising on a shoestring / by Jean Joachim.
by Joachim, Jean C. Publisher: Franklin Lakes, NJ : The Career Press, c2008Other title: One hundred fifty-one quick ideas for advertising on a shoestring | Advertising on a shoestring.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JOA 2008]
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Media planning guide 2016 : Malaysia. Edition: 22nd edition.Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED 2016]
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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.
by Hackley, Christopher E | Hackley, Rungpaka Amy. Edition: 3rd edition.Publisher: Los Angeles : SAGE, [2015]Copyright date: ©2015Other title: Advertising and promotion.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 HAC 2015]
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Advertising is dead - long live advertising! / Tom Himpe.
by Himpe, Tom. Publisher: London : Thames & Hudson, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 HIM 2008]
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Just a click away : advertising on the Internet / Barbara K. Kaye, Norman J. Medoff.
by Kaye, Barbara K | Medoff, Norman J. Publisher: Boston, Mass. : Allyn and Bacon, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.13 KAY]
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The complete guide to writing web-based advertising copy to get the sale : what you need to know explained simply / by Vickie Taylor.
by Taylor, Vickie, 1984-. Publisher: Ocala, Fla. : Atlantic Pub. Group, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 TAY 2008]
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