Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Advertising / by John Dunn

by Dunn, John, 1949-.

Publisher: San Diego, Calif. : Lucent Books, c1997Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 DUN] (1).
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Advertising & sales promotion / Ken Kaser.

by Kaser, Ken.

Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013Other title: Advertising and sales promotion.Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 KAS 2013] (2).
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The end of advertising as we know it / Sergio Zyman, with Armin Brott.

by Zyman, Sergio | Brott, Armin A.

Publisher: Hoboken, N.J. : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ZYM 2002] (5).
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Captains of consciousness : advertising and the social roots of the consumer culture / Stuart Ewen.

by Ewen, Stuart.

Edition: 25th Anniversary ed.Publisher: New York : Basic Books, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10973 EWE 2001 | 659.10973 EWE] (1).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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Malaysia : branding for the world.

by Malaysia External Trade Development Corporation.

Publisher: Petaling Jaya : Malaysia Design Technology Centre, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82709595 MAL] (1).
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The fall of advertising and the rise of PR / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura [(j.a.)].

Publisher: N.Y. : HarperBusiness, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659 RIE 2004] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 CLO] (1).
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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 WEL] (11).
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