Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Advertising / Tony Yeshin.

by Yeshin, Tony.

Publisher: Hampshire : Cengage Learning EMEA, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 YES 2011] (1).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Other title: Integrated advertising, promotion, and marketing communications..Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 CLO] (1).
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Marketing communications : theory and applications / John R. Rossiter.

by Rossiter, John R | Bellman, Steven.

Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ROS] (2).
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Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (3).
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald E.

Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (2).
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Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.

by Williams, Jerome D, 1947- | Lee, Wei-Na, 1957- | Haugtvedt, Curtis P, 1957-.

Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.108 DIV] (1).
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Edition: 2nd ed.Publisher: Toronto : Pearson / Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC] (1).
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications.

Edition: 7th ed., International student ed.Publisher: Australia ; United Kingdom : Thomson South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (1).
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.

by Parente, Donald E.

Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2006] (2).
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Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.

by Rutsohn, Phil | D.E. Visuals (Firm).

Publisher: Sunrise, Fla. : D. E. Visuals, c1991-c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 PSY] (2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2018] (6).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2018] (2).
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.

by Morris, Trevor [author.] | Goldsworthy, Simon [author.].

Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 MOR 2016] (3).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th editionPublisher: Boston : McGraw-Hill / Irwin, 2007Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (6).
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