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Reputation management [electronic resource].
by Elearn Limited (Great Britain). Edition: Rev. ed.Publisher: Amsterdam ; Boston : Elsevier/Pergamon Flexible Learning : ELEARN, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2]
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100 great branding ideas [electronic resource] / Sarah McCartney.
by McCartney, Sarah. Publisher: London : Marshall Cavendish Business, c2012Other title: One hundred great branding ideas.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Brand-driven Innovation [electronic resource] : strategies for development and design / Erik Roscam Abbing.
by Abbing, Erik Roscam. Publisher: Lausanne : AVA Pub., c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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European business and brand building [electronic resource] / Luciano Segreto ... [et al.] (eds.).
by Segreto, Luciano. Publisher: Bruxelles ; New York : P.I.E. Peter Lang, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27094]
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Breakthrough branding [electronic resource] : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.
by Kaputa, Catherine, 1948-. Publisher: Boston : Nicholas Brealey Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Tribal marketing, tribal branding [electronic resource] : brand co-creation and the future of marketing / by Brendan Richardson.
by Richardson, Brendan. Publisher: New York : Palgrave Macmillan, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.
by Joseph, Jim, 1963-. Publisher: Cupertino, Calif. : Happy About, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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We are what we sell : how advertising shapes American life ... and always has / Danielle Sarver Coombs and Bob Batchelor, editors.
by Coombs, Danielle Sarver | Batchelor, Bob. Publisher: Santa Barbara, California : Praeger, an imprint of ABC-Clio, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
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The political economy of city branding / Ari-Veikko Anttiroiko.
by Anttiroiko, Ari-Veikko. Publisher: Oxfordshire, England ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2/930776]
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Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.
by Legorburu, Gaston [author.] | McColl, Darren [author.]. Publisher: Hoboken : John Wiley & Sons, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
by Halloran, Tim, 1969- | Morgan, Adrian. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Psychology of branding [electronic resource] / W. Douglas Evans, editor.
by Douglas Evans, W | ebrary, Inc. Publisher: [Hauppauge, NY] : Nova Science Publishers, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Food industry design, technology, and innovation / Helmut Traitler, Birgit Coleman and Karen Hofmann.
by Traitler, Helmut [author.] | Coleman, Birgit [author.] | Hofmann, Karen [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 664/.09]
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The definitive book of branding / edited by Kartikeya Kompella.
by Kompella, Kartikeya [editor.]. Publisher: New Delhi, India : Sage Response, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Maximize your social : one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.
by Schaffer, Neal. Publisher: Hoboken, New Jersey : Wiley, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.
by Marwick, Alice Emily. Publisher: New Haven : Yale University Press, [2013]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 305.5/2]
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The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.
by McAllister, Matthew P | West, Emily. Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Television brandcasting : the return of the content-promotion hybrid / Jennifer Gillan.
by Gillan, Jennifer. Publisher: New York ; London : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 384.550973]
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What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
by Yohn, Denise Lee, 1967-. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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