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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.
by Kapoor, Jagdeep, 1960- | ebrary, Inc. Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.
by Breckenfeld, Del, 1949-. Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRE 2009]
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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
by Gerzema, John, 1961- | Lebar, Ed, 1943-. Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GER]
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
by Newlin, Kate. Publisher: Amherst, N.Y. : Prometheus Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 NEW 2009]
(1).
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Perspectives on branding / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve. Publisher: Boston, Mass. : Course Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MIL 2009]
(1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2009]
(1).
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Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
by Light, Larry [author.] | Kiddon, Joan, 1949- [author.]. Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2016]
(2).
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
(5).
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The origin of brands : How product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Publisher: New York : HarperCollins, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
(1).
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Designing brand experiences / by Robin Landa.
by Landa, Robin. Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LAN]
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Brand storming [electronic resource] : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fioroni, Michele | Titterton, Garry. Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
(1).
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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
(1).
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The branding of MTV : will Internet kill the video star? / Paul Temporal.
by Temporal, Paul. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.5506573 TEM]
(2).
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Tiger beer : distinctly Asian, : unmistakably world class / Jacky Tai.
by Tai, Jacky, 1970-. Publisher: Singapore : Marshall Cavendish Business, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82709597 TAI]
(2).
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Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.
by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens, 1959-. Publisher: London ; New York : Routledge, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HED]
(1).
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Trump University branding 101 : how to build the most valuable asset of any business / Don Sexton.
by Sexton, Donald E, 1943-. Publisher: Hoboken, New Jersey : John Wiley & Sons Inc., [2008]Copyright date: ©2008Other title: Trump University branding one hundred and one | Trump University branding one hundred one.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SEX 2008]
(2).
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
by Roberts, Kevin, 1949-. Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROB 2005]
(1).
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.
by Light, Larry | Kiddon, Joan, 1949-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2009]
(1).
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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Mies, Switzerland : RotoVision, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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