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Building brands in Asia : from the inside out / Tim Andrews and Wilson Chew.
by Andrews, Tim G, 1968- [author.] | Chew, Wilson, 1970- [author.]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27095]
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Wowability : how to achieve it & why it matters / Imran Syed.
by Syed, Imran. Publisher: Singapore : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SYE 2008]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.
by Kapoor, Jagdeep, 1960- | ebrary, Inc. Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.
by Breckenfeld, Del, 1949-. Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRE 2009]
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The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.
by Gerzema, John, 1961- | Lebar, Ed, 1943-. Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 GER]
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Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
by Newlin, Kate. Publisher: Amherst, N.Y. : Prometheus Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 NEW 2009]
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Perspectives on branding / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve. Publisher: Boston, Mass. : Course Learning, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MIL 2009]
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2009]
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Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them / Larry Light, Joan Kiddon.
by Light, Larry [author.] | Kiddon, Joan, 1949- [author.]. Edition: Second edition.Publisher: Old Tappan, New Jersey : Pearson Education, [2016]Copyright date: ©2016Other title: Learn the most common branding mistakes and how to avoid them.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIG 2016]
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.
by Miletsky, Jason I | Smith, Genevieve | ebrary, Inc. Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock, Tim Oliver Brexendorf, Shaun M. Powell, editors.
by Kapferer, Jean-Noël [editor.] | Kernstock, Joachim, 1966- [editor.] | Brexendorf, Tim Oliver, 1973- [editor.] | Powell, Shaun M [editor.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADV 2017]
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The origin of brands : How product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Publisher: New York : HarperCollins, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 RIE]
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Designing brand experiences / by Robin Landa.
by Landa, Robin. Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LAN]
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Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
by Post, Karen | ebrary, Inc. Publisher: New York : American Management Association, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Brand storming [electronic resource] : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fioroni, Michele | Titterton, Garry. Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.
by Taylor, Jim, 1964- | Hatch, Steve. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 TAY]
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The branding of MTV : will Internet kill the video star? / Paul Temporal.
by Temporal, Paul. Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.5506573 TEM]
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Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.
by Martin, Dick, 1946- | ebrary, Inc. Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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