Taylor's Library

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Second editionPublisher: Upper Saddle River, N.J. : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (4).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

by Wheeler, Alina.

Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2009] (1).
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Designing brand experiences / by Robin Landa.

by Landa, Robin.

Publisher: Clifton Park, NY : Thomson/Delmar Learning, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LAN] (1).
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROB 2005] (1).
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The vibe : the marketing handbook for every product, service, and industry / Gary Bertwistle.

by Bertwistle, Gary.

Publisher: Milton, Qld. : Wrightbooks, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BER 2010] (1).
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Big brand theory / [chief editor, Wang Shaoqiang]

by Wang, Shaoqiang.

Publisher: Singapore : Page One, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BIG 2011] (2).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

by Wheeler, Alina.

Edition: 4th ed.Publisher: Hoboken, N. J.: Wiley, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2013] (2).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956- [author.].

Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL 2013] (5).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (5).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.

by Wheeler, Alina [author.].

Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WHE 2018] (3).
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