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Advances in tourism destination marketing [electronic resource] : managing networks / edited by Metin Kozak, Juergen Gnoth and Luisa Andreu.
by Kozak, Metin, 1968- | Gnoth, Juergen | Andreu, Luisa. Publisher: London ; New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU (1).
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Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepak [i.e. Deepack] Chhabra.
by Chhabra, Deepack, 1963-. Publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Interactive marketing [electronic resource] : revolution or rhetoric? / Christopher Miles.
by Miles, Christopher, 1967-. Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.87]
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Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.
by Neves, Marcos Fava | Castro, Luciano Thomae e | Caonsoli, Matheus Alberto. Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Mastering Web 2.0 [electronic resource] : transform your business using key website and social media tools / Susan Rice Lincoln.
by Lincoln, Susan Rice. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The digital handshake [electronic resource] : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, N.J. : Wiley & Sons, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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It's not who you know, it's who knows you! [electronic resource] : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Commonsense direct & digital marketing [electronic resource] / Drayton Bird.
by Bird, Drayton | Bird, Drayton. Commonsense direct marketing. Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Commonsense direct and digital marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Engage! [electronic resource] : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.
by Solis, Brian. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Social media 101 [electronic resource] : tactics and tips to develop your business online / Chris Brogan.
by Brogan, Chris. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Secrets of the marketing masters [electronic resource] : what the best marketers do--and why it works / Dick Martin.
by Martin, Dick, 1946-. Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.
by Veloso, Maria. Edition: 2nd ed.Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Chaotics [electronic resource] : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione.
by Kotler, Philip | Caslione, John A [aut]. Edition: 1st ed.Publisher: New York : American Management Association, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
by Gibbs, Richard, 1955- | Humphries, Andrew, 1949-. Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Strategic alliances and marketing partnerships.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658/.046]
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Brand storming [electronic resource] : managing brands in the era of complexity / Michele Fioroni and Garry Titterton.
by Fioroni, Michele | Titterton, Garry. Publisher: Basingstoke [England] ; New York : Palgrave Macmillan, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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The findability formula [electronic resource] : the easy, non-technical approach to search engine marketing / Heather Lutze.
by Lutze, Heather, 1969-. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing to the social web [electronic resource] : how digital customer communities build your business / Larry Weber.
by Weber, Larry. Edition: 2nd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Twitter power [electronic resource] : how to dominate your market one tweet at a time / Joel Comm.
by Comm, Joel. Publisher: Hoboken, N.J. : Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.
by Dunn, Michael (Michael Edward) | Halsall, Chris, 1967-. Edition: 1st ed.Publisher: San Francisco : Jossey-Bass, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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World wide rave [electronic resource] : creating triggers that get millions of people to spread your ideas and share your stories / David Meerman Scott.
by Scott, David Meerman. Publisher: Hoboken, N.J. : John Wiley, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.1]
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