Taylor's Library

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Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A. (David Allen), 1938- | Day, George S [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 6th ed.Publisher: N.Y. : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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The handbook for focus group research / Thomas L. Greenbaum.

by Greenbaum, Thomas L.

Edition: 2nd ed.Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 GRE] (1).
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Marketing research / Wong Toon Quee

by Wong, Toon Quee.

Edition: 2nd ed.Publisher: Singapore: Heinemann, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 WON] (1).
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Marketing research / Alvin C. Burns, Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F [(j.a.)].

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR] (3).
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Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (3).
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Marketing research : an applied approach / Naresh Malhotra, David Birks

by Malhotra, Naresh K | Birks, David F.

Edition: European ed.Publisher: Harlow, England : Financial Times Prentice Hall : Pearson Education, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL] (1), TC External Storage [Call number: 658.83 MAL] (1).
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International marketing research / V. Kumar.

by Kumar, V, 1957-.

Edition: Eastern economy ed.Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KUM] (1).
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Advanced methods of marketing research / edited by Richard P. Bagozzi

by Bagozzi, Richard P.

Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ADV] (1).
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Marketing research / David Aaker, V. Kumar, George Day

by Aaker, David A. (David Allen), 1938- | Day, George [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 7th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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Marketing research for managers / Sunny Crouch, Matthew Housden

by Crouch, Sunny | Housden, Matthew [(j.a.)].

Edition: 2nd ed.Publisher: Oxford: Butterworth Heinemann, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CRO] (2).
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Marketing research for beginners : a practical handbook / Khoo Hong Meng.

by Khoo, Hong Meng, 1963-.

Publisher: Singapore : Cengage Learning Asia, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KHO 2012] (1).
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Essentials of marketing research / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Publisher: Harlow, England ; New York : Financial Times, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PRO] (3).
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Project evaluation and feasibility analysis for hospitality operations / Kevin Baker.

by Baker, Kevin, 1949-.

Publisher: Melbourne: Hospitality Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 338.476479494 BAK] (6).
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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author].

Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.

by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.].

Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 PUT 2015] (1).
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R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.

by Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 005.133] (1).