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Marketing research for the tourism, hospitality and events industries [electronic resource] / Bonita Kolb.

by Kolb, Bonita M [author.].

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 338.4/791] (1).
Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2010] (1).
Marketing research for non-profit, community and creative organizations [electronic resource] : how to improve your product, find customers and effectively promote your message / Bonita Kolb.

by Kolb, Bonita M | ScienceDirect (Online service).

Publisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Marketing research : tools & techniques / Nigel Bradley.

by Bradley, Nigel, 1958-.

Edition: 2nd ed.Publisher: Oxford : Oxford University Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BRA 2010] (2).
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]

by Morrison, Margaret A.

Publisher: Thousand Oaks, Calif. : SAGE, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 USI] (1).
Measuring marketing : 103 key metrics every marketer needs / John Davis.

by Davis, John, 1960 February 17-.

Publisher: Singapore : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
Marketing research / David A. Aaker ... [et al.].

by Aaker, David A. (David Allen), 1938-.

Edition: Second Pacific Rim editionPublisher: Milton, Qld : John Wiley & Sons (Australia), 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
Kids as customers : a handbook of marketing to children / James U. McNeal.

by McNeal, James U.

Publisher: Lanham, MD : Lexington Books, c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8348 MAC 1992] (1).
Marketing research / William G. Zikmund ... [et al.].

by Zikmund, William G.

Edition: Asia Pacific ed.Publisher: South Melbourne : Thomson Learning, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (4).
Statistics for marketing and consumer research / Mario Mazzocchi.

by Mazzocchi, Mario.

Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83028 MAZ] (1).
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

by Kumar, V, 1957- | Aaker, David A. (David Allen), 1938- | Day, George S.

Edition: 2nd ed.Publisher: New York : Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KUM] (2).
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.

by McQuarrie, Edward F.

Edition: 2nd ed.Publisher: Thousand, Oaks, Calif. : SAGE, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAC] (1).
Business-to-business market research / Martin P. Block, Tamara S. Block.

by Block, Martin P, 1946- | Block, Tamara Brezen.

Edition: 2nd ed.Publisher: Mason, Ohio : Texere, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 BLO] (3).
Learning from winners : how the ARF David Ogilvy Award winners use market research to create advertising success / Raymond Pettit.

by Pettit, Raymond C.

Publisher: New York : ARF : Lawrence Erlbaum Associates, Taylor & Francis, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PET] (1).
Marketing : the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955- | Pareek, Niketh.

Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MOO] (1).
Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.

by Iacobucci, Dawn | Churchill, Gilbert A | Churchill, Gilbert A. Marketing research : methodological foundations.

Edition: 10th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 IAC 2010] (3).
Marketing research : a practical approach / Bonita Kolb.

by Kolb, Bonita M.

Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KOL] (1).
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S.

Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 10th editionPublisher: Mason, Ohio : Thomson Business and Economics, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA] (3).
Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Cesar A. Brea.

by Brea, Cesar A.

Publisher: Upper Saddle River, New Jersey : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BRE 2014] (1).