Taylor's Library

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Advanced methods of marketing research / edited by Richard P. Bagozzi

by Bagozzi, Richard P.

Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ADV] (1).
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Passport GMID [electronic resource]

by Euromonitor International.

Publisher: London ; Chicago, IL : Euromonitor International, 2010-Other title: Euromonitor | GMID--Global market information database | Euromonitor GMID | Euromonitor international passport GMID.Availability: No items available
Marketing research / David Aaker, V. Kumar, George Day

by Aaker, David A. (David Allen), 1938- | Day, George [(j.a.)] | Kumar, V, 1957- [(j.a.)].

Edition: 7th ed.Publisher: New York : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 AAK] (1).
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Marketing research for managers / Sunny Crouch, Matthew Housden

by Crouch, Sunny | Housden, Matthew [(j.a.)].

Edition: 2nd ed.Publisher: Oxford: Butterworth Heinemann, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CRO] (2).
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Marketing research for beginners : a practical handbook / Khoo Hong Meng.

by Khoo, Hong Meng, 1963-.

Publisher: Singapore : Cengage Learning Asia, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 KHO 2012] (1).
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Essentials of marketing research / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Publisher: Harlow, England ; New York : Financial Times, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PRO] (3).
Place hold
Project evaluation and feasibility analysis for hospitality operations / Kevin Baker.

by Baker, Kevin, 1949-.

Publisher: Melbourne: Hospitality Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 338.476479494 BAK] (6).
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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author].

Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.83] (1).
Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).

by Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.].

Publisher: Northampton : Edward Elgar Publishing, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.

by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.].

Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 PUT 2015] (1).
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Marketing research / William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.

by Zikmund, William G [author.] | D'Alessandro, Steven [author.] | Lowe, Ben, 1978- [author.] | Winzar, Hume [author.] | Babin, Barry J [author.].

Edition: 4th Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2017]Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2017] (1).
Place hold
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

by Grigsby, Mike [author.].

Edition: Second edition.Publisher: London ; New York : Kogan Page, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
R for marketing research and analytics / Chris Chapman and Elea McDonnell Feit.

by Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Edition: Second edition.Publisher: Cham : Springer, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 005.133] (1).
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.

by Hwang, Yoon Hyup [author.].

Publisher: Birmingham, UK : Packt Publishing, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.834] (1).
Python for marketing research and analytics / Jason S. Schwarz, Chris Chapman, Elea McDonnell Feit.

by Schwarz, Jason S [author.] | Chapman, Chris [author.] | Feit, Elea McDonnell [author.].

Publisher: Cham, Switzerland : Springer, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.830285] (1).
Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.

by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.].

Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/3] (1).
Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.

by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/91] (3).
Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.

by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.

by Lipschultz, Jeremy Harris, 1958- [author.].

Publisher: New York, NY : Routledge, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC [Call number: 302.23] (1).