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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda.
by Dwiv, Yogesh K [editor.] | Rana, Nripen P [editor.] | Slade, Emma L [editor.] | Shareef, Mahmud A [editor.] | Clement, Marc [editor.] | Simintiras, Antonis C [editor.] | Lal, Banita [editor.]. Publisher: Cham : Springer, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.
by Neves, Marcos Fava | Castro, Luciano Thomae e | Caonsoli, Matheus Alberto. Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Understanding digital marketing [electronic resource] : marketing strategies for engaging the digital generation / Damian Ryan & Calvin Jones.
by Ryan, Damian | Jones, Calvin. Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
by Neves, Marcos Fava | Castro, Luciano Thomé e | Cônsoli, Matheus Alberto. Publisher: New York : Routledge, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith.
by Tsiotsou, Rodoula H | Goldsmith, Ronald Earl. Publisher: Bingley : Emerald, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Strategic marketing planning for the small to medium-sized business [electronic resource] : writing a marketing plan / David W. Anderson.
by Anderson, David W. Edition: 1st ed.Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Strategic marketing decisions 2008-2009 [electronic resource] / Isobel Doole and Robin Lowe.
by Doole, Isobel, 1954- | Lowe, Robin, 1945- | Chartered Institute of Marketing. Publisher: Oxford : Butterworth-Heinemann, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry. Edition: Second edition.Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
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Market-led strategic change [electronic resource] : transforming the process of going to market / Nigel F. Piercy.
by Piercy, Nigel. Edition: 4th ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The scale-up manual [electronic resource] : handbook for innovators, entrepreneurs, teams and firms / Uday Phadke, Shailendra Vyakarnam.
by Phadke, Uday | Vyakarnam, Shailendra. Publisher: London : World Scientific Publishing Europe Ltd., �2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.406]
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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.
by Ryan, Damian [author.]. Edition: Fifth edition.Publisher: New York, New York State : Kogan Page Inc, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry [author.]. Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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