Taylor's Library

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Principles of direct and database marketing : a digital orientation / Alan Tapp.

by Tapp, Alan.

Edition: 4th ed.Publisher: Harlow, England : FinancialTimes/Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TAP 2008] (1).
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Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.

by Roman, Ernan.

Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 ROM 2011] (1).
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Strategic database marketing / Arthur M. Hughes.

by Hughes, Arthur Middleton.

Edition: 4th ed.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 HUG 2012] (1).
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Direct and database marketing / Graeme McCorkell.

by McCorkell, Graeme, 1934-.

Publisher: London : Kogan Page, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 MAC 2006] (3).
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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

by Tapp, Alan | Whitten, Ian | Housden, Matthew.

Edition: Fifth edition.Publisher: Harlow : Pearson Education Limited, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TAP 2014] (1).
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The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]

by Batra, Rajeev | David Shepard Associates.

Edition: 3rd ed.Publisher: N. Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 NEW] (1).
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes.

by Hughes, Arthur Middleton.

Edition: 2nd ed.Publisher: New York : McGraw Hill, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 HUG] (1), TC External Storage [Call number: 658.84 HUG] (1).
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