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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Advertising & sales promotion / Ken Kaser.

by Kaser, Ken.

Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013Other title: Advertising and sales promotion.Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 KAS 2013] (2).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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Sales promotion works. v. 1.

Publisher: [Japan] : London : Nippan ; Hi Marketing, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 741.60952 SAL] (1).
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Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.

by Cummins, Julian | Mullin, Roddy.

Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 CUM] (1).
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Advertising, promotion and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (3).
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith J. (Keith John), 1950-.

Edition: 2nd ed.Publisher: Toronto : Pearson / Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC] (1).
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Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Publisher: London : SAGE, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAC] (1).
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Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Terence A. Shimp, J. Craig Andrews.

by Chitty, William [author.] | Luck, Edwina [author.] | Barker, Nigel [author.] | Shimp, Terence A [author.] | Andrews, J. Craig [author.] | Sassenberg, Anne-Marie [author.].

Edition: 5th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CHI 2018] (1). In transit (1).
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications.

Edition: 7th ed., International student ed.Publisher: Australia ; United Kingdom : Thomson South-Western, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (1).
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Business-to-business marketing : relationships, systems and communications / Chris Fill, Karen Fill.

by Fill, Chris | Fill, Karen | Fill, Chris. Marketing communications.

Edition: 4th ed.Publisher: Harlow, England ; New York : Financial Times Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 FIL] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2018] (6).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [author.] | Baack, Donald [author.].

Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2018] (2).
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Marketing communications : engagement, strategies, and practice / Chris Fill.

by Fill, Chris.

Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FIL] (1).
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Innovative promotions that work : a quick guide to the essentials of effective design / Lisa L. Cyr.

by Cyr, Lisa.

Publisher: Gloucester, Massachusetts : Rockport Publishers, [2006]Copyright date: ©2006Other title: Graphic workshop, innovative promotions that work.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.60688 CYR] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th editionPublisher: Boston : McGraw-Hill / Irwin, 2007Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (6).
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