Customer relationship management : concepts and technologies / Francis Buttle
By: Buttle, Francis.
Publisher: Oxford : Butterworth-Heinemann, 2011, c2009Edition: 2nd ed.Description: xix, 500 p. : ill. ; 25 cm.ISBN: 9781856175227 (pbk.); 1856175227 (pbk.).Subject(s): Customer relations -- ManagementDDC classification: 658.812Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 3 |
658.812 BUT 2011 (Browse shelf) | 1 | Available | TBSxx,54001,03,RA|SOCxx,37003,03,AD|SOCxx,91605,03,AD | 5000124336 |
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658.812 BRU 2003 Relationship marketing : | 658.812 BUS Higher profits through customer lock-in : | 658.812 BUS Higher profits through customer lock-in : | 658.812 BUT 2011 Customer relationship management : | 658.812 CAR 2011 The hidden power of your customers : | 658.812 CAR 2011 The hidden power of your customers : | 658.812 CIM CIM study text : professional certificate in marketing. |
Includes bibliographical references and index.