Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
By: Trout, Jack.
Contributor(s): Rivkin, Steve.
Publisher: New York : Wiley, c2000Description: x, 230 p. ; 24 cm.ISBN: 0471028924.Subject(s): Marketing | Advertising -- Brand name products | Brand name products | CompetitionDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 TRO (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000034381 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 TRO (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000043406 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 7 |
658.8 TRO (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 5000034384 |
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658.8 TRE The discipline of market leaders : | 658.8 TRO Differentiate or die : | 658.8 TRO Differentiate or die : | 658.8 TRO Differentiate or die : | 658.8 TRO In search of the obvious : | 658.8 TRO 2008 Differentiate or die : | 658.8 TUT 2024 Principles of marketing for a digital age / |