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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd.
by Hooley, Graham J [author.] | Piercy, Nigel [author.] | Nicoulaud, Brigitte [author.] | Rudd, John M [author.]. Edition: Sixth edition.Publisher: Harlow : Pearson Education Limited, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HOO 2017]
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Social media : dominating strategies for social media marketing with Twitter, Facebook, YouTube, LinkedIn and Instagram / Michael Richards.
by Richards, Michael. Publisher: [California? : Michael Richards?], [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RIC 2014]
(3). Items available for reference: Taylor's Library-TU
[Call number: 658.872 RIC 2014]
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The economics of recreation, leisure and tourism / John Tribe.
by Tribe, John. Edition: Fifth edition.Publisher: London : Routledge, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.477900135 TRI 2016]
(4).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956- [author.]. Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL 2013]
(5).
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Winkreative design stories : a global view on branding, design and publishing. Publisher: Berlin : Gestalten, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60922 WIN 2014]
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Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
by McDaniel, Carl, Jr, 1941- | Lamb, Charles W | Hair, Joseph F., Jr, 1944-. Edition: Twelfth edition.International edition.Publisher: Australia : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAC 2013]
(2).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: Twelfth edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM 2015]
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Tourism management, marketing, and development : performance, strategies, and sustainability / edited by Marcello M. Mariani, Wojciech Czakon, Dimitrios Buhalis, and Ourania Vitouladiti.
by Mariani, Marcello M [editor.] | Czakon, Wojciech [editor.] | Buhalis, Dimitrios [editor.] | Vitouladiti, Ourania [editor.]. Publisher: Basingstoke, Hampshire : Palgrave Macmillan, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.68 TOU 2016]
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Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.
by Millman, Debbie | Rodrigo Corral Design (Firm). Publisher: Beverly, Massachusetts : Rockport Publishers, [2012]Copyright date: ©2012Other title: Complete guide to building, designing, and sustaining brands.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 BRA 2012]
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Hospitality sales : a marketing approach / by Margaret Shaw and Susan V. Morris.
by Shaw, Margaret, 1949- | Morris, Susan V. Publisher: New York : John Wiley, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 SHA]
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.
by Ottman, Jacquelyn A. Publisher: Sheffield [England] : Greenleaf Publishing, [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 OTT 2011]
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E-marketing / Raymond Frost, Alexa K. Fox, Judy Strauss.
by Strauss, Judy [author.] | Frost, Raymond, 1960- [author.] | Fox, Alexa K [author.]. Edition: Eighth edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STR 2019]
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.]. Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith.
by Hancock, Joseph [editor.] | Muratovski, Gjoko [editor.] | Manlow, Veronica [editor.] | Peirson-Smith, Anne [editor.]. Publisher: Bristol : Intellect, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 687.0688 GLO 2014]
(1). Items available for reference: Taylor's Library-TU
[Call number: 687.0688]
(2).
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The economics of recreation, leisure and tourism / John Tribe.
by Tribe, John [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 790.069 TRI 2020]
(2).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Marketing / William M. Pride, O.C. Ferrell.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: 2020 edition.Publisher: Boston, MA : Cengage, [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PRI 2020]
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Marketing research / William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.
by Zikmund, William G [author.] | D'Alessandro, Steven [author.] | Lowe, Ben, 1978- [author.] | Winzar, Hume [author.] | Babin, Barry J [author.]. Edition: 4th Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2017]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2017]
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Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik.
by Kotler, Philip [author.] | Armstrong, Gary (Gary M.) [author.] | Opresnik, Mark Oliver [contributor.]. Edition: Eighteenth edition.Global edition.Publisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ©2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2021]
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Brand management strategies : luxury and mass markets / William D'Arienzo.
by D'Arienzo, William [author.]. Publisher: New York : Fairchild Books, An imprint of Bloomsbury Publishing Inc : Bloomsbury, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DAR 2016]
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