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The economics of recreation, leisure and tourism / John Tribe.
by Tribe, John. Edition: Fifth edition.Publisher: London : Routledge, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.477900135 TRI 2016]
(4).
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 16e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
(7).
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Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk and Havard Hansen.
by Schiffman, Leon G [author.] | Kanuk, Leslie Lazar [author.] | Hansen, Håvard [author.]. Edition: Second edition.Publisher: Harlow, England : Pearson Financial Times/Prentice Hall, 2012Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH 2012]
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Dollars & events : how to succeed in the special events business / Joe Jeff Goldblatt, Frank Supovitz.
by Goldblatt, Joe Jeff, 1952- | Supovitz, Frank. Publisher: New York : John Wiley, [1999]Copyright date: ©1999Other title: Dollars and events.Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.26068 GOL]
(1).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956- [author.]. Edition: 4e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL 2013]
(5).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2012]
(1).
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Marketing : a behavioural analysis / Peter M. Chisnall
by Chisnall, Peter Michael. Edition: 2nd ed.Publisher: Maidenhead, England : McGraw-Hill Book Co. Europe, 1985Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CHI]
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Environmental marketing : positive strategies for reaching the green consumer / Walter Coddington
by Coddington, Walter. Publisher: N.Y. : McGraw-Hill, 1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 COD]
(1).
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Market-led strategic change [electronic resource] : transforming the process of going to market / Nigel F. Piercy.
by Piercy, Nigel. Edition: 4th ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Marketing to and through kids / Selina S. Guber, Jon Berry.
by Guber, Selina S | Berry, Jon. Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 GUB]
(1).
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Branded nation : the marketing of megachurch, college, inc., and museumworld / James B. Twitchell.
by Twitchell, James B, 1943-. Publisher: New York : Simon & Schuster, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 TWI]
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane, 1956-. Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
(5).
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Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach.
by Reidenbach, R. Eric. Publisher: Boca Raton : CRC Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 REI 2010]
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Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan.
by O'Reilly, Daragh | Kerrigan, Finola. Publisher: London ; New York : Routledge, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 700.688 MAR 2010]
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Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].
by Malhotra, Naresh K. Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2008 (ie 2007)Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ESS]
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Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
by Shoemaker, Stowe | Lewis, Robert C, 1930- | Yesawich, Peter Charles, 1950- | Lewis, Robert C, 1930-. Marketing leadership in hospitality. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 SHO]
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