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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith, 1950-. Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC 2014]
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Advertising : an integrated marketing communication perspective / George E. Belch [and three others]
by Belch, George E. (George Edward), 1951-. Edition: 3rd editionPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2014]
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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.
by Choi, Tsan-Ming [editor.]. Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Copywriting : learn the secrets to writing words that sell / written by Chap Jackman.
by Jackman, Chap. Publisher: [Place of publication not identified] : Anorak Publishing Company, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 JAC 2012]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: Tenth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2015]Copyright date: ©2015Other title: Advertising & IMC : principles and practice | Advertising and integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2015]
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Advertising / William F. Arens, David H. Schaefer, Michael F. Weigold.
by Arens, William F | Schaefer, David H | Weigold, Michael F, 1958-. Edition: 2e [edition].Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Other title: M: advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE 2015]
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Advertising : critical approaches / Chris Wharton ; with a political economy of advertising chapter by Jonathan Hardy.
by Wharton, Chris (Lecturer in advertising and media). Publisher: London : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WHA 2015]
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Advertising and public relations research / Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson.
by Jugenheimer, Donald W | Kelley, Larry D, 1955- | Hudson, Jerry C | Bradley, Samuel D. Edition: Second edition.Publisher: London ; New York : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.072 JUG 2015]
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Advertising campaign design : just the essentials / Robyn Blakeman.
by Blakeman, Robyn, 1958-. Publisher: London ; New York : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 BLA 2015]
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Controversies in contemporary advertising / Kim Bartel Sheehan, University of Oregon.
by Sheehan, Kim. Edition: Second edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SHE 2014]
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100 ideas that changed advertising / Simon Veksner.
by Veksner, Simon. Publisher: London : Laurence King Publishing, 2015Other title: One hundred ideas that changed advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 VEK 2015]
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Unbrandable : how to succeed in the new brand place / Adam N. Stone.
by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ADZ 2015]
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Nontraditional media in marketing and advertising / Robyn Blakeman.
by Blakeman, Robyn, 1958-. Publisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 BLA 2014]
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Read me : 10 lessons for writing great copy / Roger Horberry & Gyles Lingwood.
by Horberry, Roger | Lingwood, Gyles. Publisher: London : Laurence King Publishing, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.132]
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The Routledge companion to advertising and promotional culture [electronic resource] / edited by Matthew P. McAllister, Emily West.
by McAllister, Matthew P | West, Emily. Publisher: New York, NY : Routledge, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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The copywriter's toolkit : the complete guide to strategic advertising copy / Margo Berman.
by Berman, Margo, 1947-. Publisher: Chichester, West Sussex : Wiley-Blackwell, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 BER 2012]
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-. Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2012]
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Marketing to and through kids / Selina S. Guber, Jon Berry.
by Guber, Selina S | Berry, Jon. Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 GUB]
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Media planning guide 2017 : Malaysia. Edition: 23rd edition.Publisher: Kuala Lumpur : Perception Media Sdn Bhd., [2017]Copyright date: ©2017 Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED 2017]
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