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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]
by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
(5).
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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]
by Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand. Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 UNC]
(1), TC External Storage
[Call number: 658.827 UNC]
(1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
(13), TC External Storage
[Call number: 658.8 ARM]
(1).
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Marketing research : online research applications / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Edition: 4th ed., Int. ed.Publisher: Upper Saddle River, NJ : Pearson Education/Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(2). Items available for reference: Taylor's Library-TU
[Call number: 658.83 BUR]
(1).
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Basic marketing research : applications to contemporary issues / Naresh K. Malhotra
by Malhotra, Naresh K. Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL]
(3).
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Sport & event marketing / Nigel Pope, Doug Turco
by Pope, Nigel | Turco, Doug [(j.a.)]. Publisher: Roseville, N.S.W. : McGraw-Hill Australia, c2001Other title: Sport and event marketing.Availability: Items available for loan: TC External Storage
[Call number: 796.0698 POP]
(1).
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Welcome to the creative age : bananas, business and the death of marketing / Mark Earls
by Earls, Mark. Publisher: Chichester, West Sussex : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 EAR]
(2), TC External Storage
[Call number: 658.8 EAR]
(1).
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(6), TC External Storage
[Call number: 658.8 KOT]
(1).
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