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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 18th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER 2011]
(2).
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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-. Edition: Twelfth editionPublisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2013]
(3).
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Marketing : an introduction / Gary Armstrong, Philip Kotler
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 6th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
(13), TC External Storage
[Call number: 658.8 ARM]
(1).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
by Hair, Joseph F., Jr, 1944-. Edition: 3rd ed.Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.83 ESS 2013]
(2).
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The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins.
by Mullins, John W. (John Walker). Edition: 2nd ed.Publisher: Harlow : Prentice Hall/Financial Times, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.022 MUL 2006]
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
by Tybout, Alice M | Calkins, Tim | Kellogg School of Management. Publisher: Hoboken, N.J. : Wiley, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KEL]
(1).
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Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
by McDonald, Malcolm | Payne, Adrian. Edition: 2nd ed.Publisher: Oxford : Butterworth-Heinemann, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(3).
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Handbook of marketing and finance [electronic resource] / edited by Shankar Ganesan.
by Ganesan, Shankar. Publisher: Cheltenham : Edward Elgar Pub., 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Creative advertising : an introduction / Miriam Sorrentino.
by Sorrentino, Miriam. Publisher: London : Laurence King Publishing, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SOR 2014]
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
by Kahle, Lynn R | Close, Angeline. Publisher: New York : Routledge, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.06/98]
(1).
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Marketing research : an aid to decision making / Alan T. Shao
by Shao, Alan T. Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western/Thomson Learning, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 SHA]
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International marketing : an Asia-Pacific perspective / Richard Fletcher, Linden Brown
by Fletcher, Richard, 1940- | Brown, Linden. Edition: 2nd ed.Publisher: Frenchs Forest, NSW : Pearson Education Australia, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 FLE]
(7).
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Selling tourism / H. Kenner Kay
by Kay, H. Kenner. Publisher: New York, N.Y. : Thomson/Delmar Learning, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 KAY]
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Tourism distribution channels : practices, issues and transformations / edited by Dimitrios Buhalis and Eric Laws
by Buhalis, Dimitrios [(ed.)] | Laws, Eric, 1945- [(ed.)]. Publisher: England : Continuum, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688 TOU]
(2).
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A framework for marketing management / Philip Kotler
by Kotler, Philip. Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(1).
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Hotel sales & operations / Ahmed Ismail
by Ahmed Ismail. Publisher: Albany, New York : Delmar Publishers, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 AHM]
(2).
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