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Marketing / Kotler, Burton, Deans, Brown, Armstrong.
by Kotler, Philip | Burton, Suzan | Deans, Ken | Brown, Linden, 1938- | Armstrong, Gary (Gary M.). Edition: 9th edition.Publisher: Frenchs Forest, N.S.W. : Pearson Australia, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2013]
(3).
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 16e [edition].Global edition.Publisher: Harlow, Essex : Pearson Education Limited, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT 2016]
(7).
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The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin and John Bradley.
by Dibb, Sally, 1963- | Bradley, John | Simkin, Lyndon, 1961-. Publisher: London : Routledge, 1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DIB]
(1).
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The market planning guide : creating a plan to successfully market your business, product or service / David H. Bangs, Jr.
by Bangs, David H. Edition: 4th ed.Publisher: Chicago, Illinois : Upstart Publishing Co., 1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BAN]
(1).
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Essential guide to marketing planning / Marian Burk Wood.
by Wood, Marian Burk. Edition: 2nd ed.Publisher: Harlow : Financial Times Prentice Hall, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO 2010]
(3).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.
by McDonald, Malcolm. Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
(1).
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Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
by Smith, Brian D. (Brian David), 1961- | Raspin, Paul G | ebrary, Inc. Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/02]
(1).
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How come your marketing plans aren't working? [electronic resource] : the essential guide to marketing planning / Malcolm McDonald.
by McDonald, Malcolm | ebrary, Inc. Publisher: London : Kogan Page, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.802]
(1).
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The marketing strategy desktop guide [electronic resource] / Norton Paley.
by Paley, Norton | ebrary, Inc. Edition: 2nd ed.Publisher: London : Thorogood, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic marketing planning [electronic resource] / Colin Gilligan and Richard M.S. Wilson.
by Gilligan, Colin | Wilson, R. M. S. (Richard Malcolm Sano). Edition: 2nd ed.Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
(1).
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Marketing strategy / edited by John Cadogan.
by Cadogan, John W. (John William), 1968-. Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR 2009]
(6).
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Marketing plans : how to package them, how to use them / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962-. Edition: 7th ed.Publisher: Chichester, West Sussex: Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC 2011]
(6).
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Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne.
by McDonald, Malcolm | Payne, Adrian | McDonald, Malcolm. Marketing planning for services | ebrary, Inc. Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Grow by focusing on what matters : competitive strategy in 3 circles / Joel E. Urbany and James H. Davis.
by Urbany, Joel | Davis, James H., Ph.D. Publisher: New York : Business Expert Press, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 URB 2010]
(1).
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Marketing plans [electronic resource] : how to prepare them, how to use them, seventh edition / Malcolm McDonald, Hugh Wilson.
by McDonald, Malcolm | Wilson, Hugh, 1962- [aut]. Edition: 7th ed.Publisher: Chichester, West Sussex, U.K. : Wiley, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
(1).
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