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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.
by Safko, Lon. Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SAF 2013]
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Principles of integrated marketing communications / Lawrence Ang.
by Ang, Lawrence. Publisher: Port Melbourne, Vic : Cambridge University Press, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 ANG 2014]
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Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio.
by Diorio, Stephen G. Publisher: New York : McGraw-Hill, c2002Other title: 12 ways technology is transforming sales and marketing strategy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 DIO]
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Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu.
by Hinterhuber, Andreas | Liozu, Stephan. Publisher: London ; New York : Routledge, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 INN 2013]
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Your ad here : the cool sell of guerrilla marketing / Michael Serazio.
by Serazio, Michael. Publisher: New York, NY : New York University Press, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SER 2013]
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The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma.
by Postma, Paul. Publisher: N.Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 POS]
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Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Publisher: Cambridge, Mass. : MIT Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/34]
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Innovation in pricing : contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu.
by Hinterhuber, Andreas [editor.] | Liozu, Stephan [editor.]. Edition: Second edition.Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/16]
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Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
by Jaffe, Joseph, 1970- [author.] | Albarda, Maarten [author.]. Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero | Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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