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The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.

by Safko, Lon.

Publisher: New York, NY : McGraw-Hill, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SAF 2013] (1).
Principles of integrated marketing communications / Lawrence Ang.

by Ang, Lawrence.

Publisher: Port Melbourne, Vic : Cambridge University Press, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 ANG 2014] (1).
Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio.

by Diorio, Stephen G.

Publisher: New York : McGraw-Hill, c2002Other title: 12 ways technology is transforming sales and marketing strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 DIO] (1).
Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu.

by Hinterhuber, Andreas | Liozu, Stephan.

Publisher: London ; New York : Routledge, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.816 INN 2013] (1).
Your ad here : the cool sell of guerrilla marketing / Michael Serazio.

by Serazio, Michael.

Publisher: New York, NY : New York University Press, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SER 2013] (2).
The new marketing era : marketing to the imagination in a technology-driven world / Paul Postma.

by Postma, Paul.

Publisher: N.Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 POS] (1).
Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow.

by Turow, Joseph | ebrary, Inc.

Publisher: Cambridge, Mass. : MIT Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/34] (1).
Innovation in pricing : contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu.

by Hinterhuber, Andreas [editor.] | Liozu, Stephan [editor.].

Edition: Second edition.Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/16] (1).
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

by Jaffe, Joseph, 1970- [author.] | Albarda, Maarten [author.].

Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero | Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).