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Creative advertising : ideas and techiques from the world`s best campaigns / Mario Pricken.
by Pricken, Mario. Publisher: New York, NY : Thames & Hudson, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.67 PRI]
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.
by Schultz, Don E | Barnes, Beth E. Edition: 4th ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 SCH]
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Sales promotion works. v. 1. Publisher: [Japan] : London : Nippan ; Hi Marketing, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60952 SAL]
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.
by Weinreich, Len. Publisher: London : Kogan Page, c1999Other title: Eleven steps to brand heaven..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 WEI]
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Confessions of an advertising man / David Ogilvy.
by Ogilvy, David, 1911-. Publisher: London : Southbank, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 OGI 2010]
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald E. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
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The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.
by Burtenshaw, Ken [author.] | Mahon, Nik [author.] | Barfoot, Caroline [author.]. Edition: 2nd edition.Publisher: Lausanne, Switzerland : AVA Publishing SA, [2011]Copyright date: ©2011Other title: Creative advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BUR 2011]
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Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente.
by Parente, Donald E. Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Other title: Guide to marketing communication plans | Marketing communication plans.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR 2006]
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The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon and Caroline Barfoot.
by Burtenshaw, Ken | Mahon, Nik | Barfoot, Caroline. Publisher: Lausanne ; [Worthing] : AVA Academia, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BUR]
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Epica 22 : Europe's best advertising / [editor, Patrick Taschler].
by Taschler, Patrick. Publisher: Lausanne ; Worthing : AVA, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.670794 EPI]
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
by Barry, Pete (Pete S.). Publisher: New York, N.Y. : Thames & Hudson, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAR 2009]
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Advertising is dead - long live advertising! / Tom Himpe.
by Himpe, Tom. Publisher: London : Thames & Hudson, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 HIM 2008]
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Guerrilla advertising : unconventional brand communication / written by Gavin Lucas, art direction by Mike Dorrian.
by Lucas, Gavin, 1965- | Dorrian, Mike. Publisher: London : Laurence King, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 LUC]
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Can we do that?! : outrageous PR stunts that work?! / Peter Shankman.
by Shankman, Peter. Publisher: Hoboken, NJ : Wiley, [2007]Copyright date: ©2007Other title: Outrageous PR stunts that work?!.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 SHA]
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
by Barry, Pete (Pete S.). Edition: Third edition.Revised and expanded third edition.Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAR 2016]
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Advertising by design : generating and designing creative ideas across media / Robin Landa.
by Landa, Robin [author.]. Edition: Third edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LAN 2016]
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Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer.
by Springer, Paul. Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/13]
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Advertising now. Online / edited by Julius Wiedemann
by Wiedemann, Julius. Publisher: Hong Kong : Taschen, [2006]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ADV]
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