Taylor's Library

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Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth.

by Kotler, Philip | Sheth, Jagdish N.

Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 KOT 2012] (9).
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Marketing research / David A. Aaker ... [et al.]

by Aaker, David A. (David Allen), 1938-.

Edition: 11th ed.Publisher: [Singapore] : John Wiley & Sons Singapore, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR 2013] (7).
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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAL 2010] (1).
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Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor.

by Wilks, Nicoletta A.

Publisher: New York : Nova Science Publishers, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 664.0068 MAR 2009] (1).
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Creating and marketing new products and services / Rosanna Garcia.

by Garcia, Rosanna.

Publisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.575 GAR 2014] (1).
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.

by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko.

Edition: Second edition.Publisher: Chichester, West Sussex : John Wiley & Sons, Ltd., [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HED 2014] (1).
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: International edition.Publisher: Boston, Massachusetts : Singapore : Irwin/McGraw-Hill ; McGraw Hill Book Co., [200]Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (4), TC External Storage [Call number: 658.83 HAI] (1).
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Marketing to and through kids / Selina S. Guber, Jon Berry.

by Guber, Selina S | Berry, Jon.

Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8348 GUB] (1).
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Listening to the voice of the market : how to increase market share and satisfy current customers / R. Eric Reidenbach.

by Reidenbach, R. Eric.

Publisher: Boca Raton : CRC Press, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 REI 2010] (1).
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Essentials of marketing research : an applied orientation / Naresh Malhotra ... [et al.].

by Malhotra, Naresh K.

Edition: 2nd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2008 (ie 2007)Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ESS] (2).
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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

by Zikmund, William G | Babin, Barry J.

Edition: 5th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK 2013] (1).
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MR / Tom J. Brown, Tracy A. Suter.

by Brown, Tom J | Suter, Tracy A.

Edition: Second edition.Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2014]Copyright date: ©2014Other title: Marketing research.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BRO 2014] (1).
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Marketing research : an applied orientation / Naresh K. Malhotra ... [et al.]

by Malhotra, Naresh K.

Publisher: Sydney : Prentice Hall of Australia, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 MAR] (1).
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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Publisher: Cincinnati, Ohio : South-Western College Pub., 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (3).
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Essentials of marketing research / William G. Zikmund

by Zikmund, William G.

Publisher: Fort Worth, Tex. : The Dryden Press, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ZIK] (7).
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Marketing research / A. Parasuraman

by Parasuraman, A.

Edition: 2nd ed.Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1991Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 PAR] (1).
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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester.

by Hester, Edward L.

Publisher: N.Y. : John Wiley, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HES] (1).
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