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Harvard business review on reinventing your marketing. Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 HAR 2011]
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Do the right thing : how dedicated employees create loyal customers and large profits / James F. Parker.
by Parker, James F. (James Francis), 1947-. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 387.70683 PAR]
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz.
by Azevedo, Abaetê de | Pomeranz, Ricardo. Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 AZE]
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Perception of a difference [electronic resource] : the power in buying, marketing and selling customer care / Wesley Zimmerman.
by Zimmerman, Wesley | ebrary, Inc. Publisher: Scottsdale, AZ : WZA, Inc., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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New service paradigms [electronic resource] : AMA SERVSIG Conference 2003 / guest editors: Jay Kandampully and Raymond P. Fisk.
by Kandampully, Jay | Fisk, Raymond P | ebrary, Inc. Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic customer management : strategizing the sales organization / Nigel F. Piercy and Nikala Lane.
by Piercy, Nigel | Lane, Nikala. Publisher: Oxford : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 PIE 2009]
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Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman.
by Goodman, John A. Publisher: New York : American Management Association, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 GOO 2009]
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Slow down, sell faster! : understand your customer's buying process and maximize your sales / Kevin Davis.
by Davis, Kevin. Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 DAV 2011]
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Inbound marketing [electronic resource] : get found using Google, social media, and blogs / by Brian Halligan and Dharmesh Shah.
by Halligan, Brian, 1967- | Shah, Dharmesh, 1967- | ebrary, Inc. Publisher: Hoboken, N.J. : Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.
by Benioff, Marc R, 1964- | Adler, Carlye. Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BEN 2009]
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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.
by Kapoor, Jagdeep, 1960-. Edition: 2nd ed.Publisher: New Delhi : Response Books, 2009Other title: Twenty-four brand mantras.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 KAP 2009]
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Customer service training 101 / Renee Evenson.
by Evenson, Renee, 1951-. Edition: 2nd ed.Publisher: New York : American Management Association, c2011Other title: Customer service training 101 : quick and easy techniques that get great results.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.31245 EVE 2011]
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Mastering the world of selling : the ultimate training resource from the biggest names in sales / Eric Taylor, David Riklan.
by Taylor, Eric, 1963- | Riklan, David, 1961-. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 TAY 2010]
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Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
by Baron, Steve | Conway, A. (Anthony) | Warnaby, Gary. Publisher: Los Angeles, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 BAR 2010]
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAN 2009]
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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.
by Evans, Dave, 1956-. Publisher: Indianapolis : Wiley Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 EVA 2010]
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Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan.
by Boatwright, Peter | Cagan, Jonathan, 1961-. Publisher: San Francisco, CA : Berrett-Koehler Pub, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 BOA 2010]
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Social media 101 : tactics and tips to develop your business online / Chris Brogan
by Brogan, Chris. Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRO 2010]
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Care packages for your customers : an idea a week to enhance customer service / Barbara A. Glanz.
by Glanz, Barbara A. Publisher: New York, N.Y. : McGraw-Hill, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 GLA 2007]
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