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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.
by Shah, Kruti | D'Souza, Alan. Publisher: New Delhi : Tata McGraw-Hill, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SHA]
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard H. Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].
by Belch, George E | Kerr, Gayle | Powell, Irene | Belch, Michael A. Edition: [1st ed. (Australian)]Publisher: Sydney : McGraw-Hill Australia, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV]
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Web marketing for dummies / by Jan Zimmerman.
by Zimmerman, Jan. Edition: 3rd ed.Publisher: Hoboken, NJ : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ZIM 2012]
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A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin.
by King, Stephen, 1931- | Lannon, Judie | Baskin, Merry | ebrary, Inc. Publisher: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/27]
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Media strategies for marketing places in crisis [electronic resource] : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.
by Avraham, Eli | Ketter, Eran | ScienceDirect (Online service). Edition: 1st ed.Publisher: Amsterdam : Butterworth Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.47910688]
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Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
by Maddock, Richard C | Fulton, Richard L. Publisher: Westport, Conn. ; London : Quorum Books, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1019 MAD 1996]
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Advertising and culture : theoretical perspectives / edited by Mary Cross.
by Cross, Mary, 1934-. Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.10420973 ADV 1996]
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All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
by Heyman, Jay H, 1939- | ebrary, Inc. Publisher: Hoboken, N.J. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO 2008]
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.
by Roberts, Kevin, 1949-. Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 ROB 2005]
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
by Rothenberg, Randall. Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196292222 ROT 1995]
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Advertising next : 150 winning campaigns for the new communications age / Tom Himpe.
by Himpe, Tom. Publisher: London : Thames & Hudson, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 HIM 2008]
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Facebook marketing all-in-one for dummies / by Amy Porterfield, Phyllis Khare, and Andrea Vahl.
by Porterfield, Amy T | Khare, Phyllis | Vahl, Andrea. Publisher: Indianapolis, IN : Wiley, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 POR 2011]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 5th ed.Publisher: Boston, MA : Pearson Education, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2012]
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Baked-in : creating products and businesses that market themselves / Alex Bogusky & John Winsor.
by Bogusky, A. M. (Alex M.) | Winsor, John, 1959-. Publisher: Chicago : Agate, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 BOG 2009]
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Search engine marketing / Andreas Ramos, Stephanie Cota.
by Ramos, Andreas | Cota, Stephanie. Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RAM 2009]
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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MOO 2010]
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Advertising, sales, and marketing / by Ken Mondschein.
by Mondschein, Ken. Publisher: New York : Checkmarks Books, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8002373 MON 2009]
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