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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
by Best, Roger J. Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BES]
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Essentials of global marketing / Svend Hollensen.
by Hollensen, Svend | Hollensen, Svend. Global marketing. Publisher: Harlow, Essex, England : Pearson Education, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 HOL]
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Essentials of marketing / Jim Blythe.
by Blythe, Jim. Edition: 4th ed.Publisher: Harlow, England ; New York : FT Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY]
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Marketing / Solomon ... [et al.].
by Solomon, Michael R. Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2009Other title: Marketing : real people, real choices.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2009]
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Effective marketing / Peter Hingston.
by Hingston, Peter. Publisher: London : Dorling Kindersley, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HIN]
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The marketing plan handbook / Marian Burk Wood.
by Wood, Marian Burk. Edition: 3rd. ed.Publisher: Upper Saddle River, N.J. : Pearson Education, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WOO]
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The expressive organization : linking identity, reputation, and the corporate brand / edited by Majken Schultz, Mary Jo Hatch, and Mogens Holten Larsen.
by Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens. Publisher: Oxford ; New York : Oxford University Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.285 EXP]
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Marketing research : a practical approach / Bonita Kolb.
by Kolb, Bonita M. Publisher: Los Angeles : SAGE, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KOL]
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Sales management : a multinational perspective / [edited by] Paolo Guenzi & Susi Geiger.
by Guenzi, Paolo | Geiger, Susi. Publisher: New York : Palgrave Macmillan, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.81 SAL 2011]
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Hospitality sales and marketing / James R. Abbey.
by Abbey, James R | American Hotel & Motel Association. Educational Institute. Edition: 5th ed.Publisher: Lansing, MI : Educational Institute, American Hotel & Lodging Association, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 ABB]
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Marketing research / David A. Aaker, V. Kumar, George S. Day.
by Aaker, David A. (David Allen), 1938- | Kumar, V, 1957- | Day, George S. Edition: 9th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 AAK]
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Mobile magic : the saatchi and saatchi guide to mobile marketing / Tom Eslinger.
by Eslinger, Tom. Publisher: Hoboken, New Jersey : John Wiley & Sons, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ESL 2014]
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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
by Mathews, Brian (Brian Scott). Publisher: Chicago : American Library Association, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 021.7 MAT]
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Sales and marketing : a textbook for hospitality industry / Sudhir Andrews.
by Andrews, Sudhir. Publisher: New Delhi : Tata McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 AND 2009]
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.
by Blackwell, Roger D | Miniard, Paul W | Engel, James F. Edition: 10th editionPublisher: Mason, Ohio : Thomson Business and Economics, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 BLA]
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Hospitality and tourism marketing / William Lazer, Melissa Dallas, Carl Riegel.
by Lazer, William | Dallas, Melissa | Riegel, Carl D | American Hotel & Lodging Association. Educational Institute. Publisher: Lansing, Michigan : American Hotel & Lodging Educational Institute, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 LAZ]
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Contemporary marketing / David L. Kurtz.
by Kurtz, David L. Edition: 14th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KUR 2010]
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Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Cesar A. Brea.
by Brea, Cesar A. Publisher: Upper Saddle River, New Jersey : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRE 2014]
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