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International journal of market research : the journal of the market research society / MRS. Publisher: Henley-on-Thames, Oxon, UK : NTC Publications Ltd, c2000-Other title: Journal of the market research society.Online access: Available online via World Wide Web: click to view Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 INT ]
(6).
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All marketers are liars : the power of telling authentic stories in a low-trust world/ Seth Godin.
by Godin, Seth. Publisher: New York : Penguin Group, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GOD 2009]
(1).
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk in collaboration with Joseph Wisenblit
by Schiffman, Leon G | Kanuk, Leslie Lazar | Wisenblit, Joseph. Edition: 10th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH 2010]
(7).
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Advertising and culture : theoretical perspectives / edited by Mary Cross.
by Cross, Mary, 1934-. Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.10420973 ADV 1996]
(1).
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Marketing communications : interactivity, communities, and content / Chris Fill.
by Fill, Chris. Edition: 5th ed.Publisher: Harlow, England : Prentice Hall / Financial Times, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FIL 2009]
(1).
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Customer relationship management : modern trends and perspectives / edited by S. Shanmugasundaram
by Shanmugasundaram, S. Publisher: New Delhi : Prentice-Hall of India Private Ltd., c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 CUS 2008]
(1).
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Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia, Syed Ferhat Anwar and Khalid Hasan ; foreword by : Philip Kotler.
by Dholakia, Ruby Roy | Anwar, Syed Ferhat | hasan, Khalid. Publisher: New Delhi : PHI Learning Private, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800954 MAR 2009]
(1).
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Portfolios for interior designers : a guide to portfolios, creative resumes, and the job search / Maureen Mitton.
by Mitton, Maureen. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 747.0688 MIT 2010]
(2).
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Legends in marketing. Kent B. Monroe / series editor, Jagdish N. Sheth.
by Monroe, Kent B | Sheth, Jagdish N. Publisher: New Delhi : SAGE, 2011Other title: Kent B. Monroe.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80092 MON 2011]
(7).
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The architecture student's handbook of professional practice. Edition: Fifteenth edition.Publisher: Hoboken, New Jersey : Wiley, [2016]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 720.1]
(2).
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Perception of a difference [electronic resource] : the power in buying, marketing and selling customer care / Wesley Zimmerman.
by Zimmerman, Wesley | ebrary, Inc. Publisher: Scottsdale, AZ : WZA, Inc., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Viable vision [electronic resource] : transforming total sales into net profits / by Gerald I. Kendall.
by Kendall, Gerald I | ebrary, Inc. Publisher: Boca Raton, FL : J. Ross, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658]
(1).
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Apollo & Vulcan [electronic resource] : the art markets in Italy, 1400-1700 / Guido Guerzoni.
by Guerzoni, Guido | ebrary, Inc. Publisher: East Lansing : Michigan State University Press, 2011Other title: Apollo and Vulcan.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 338.4/770945]
(1).
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The internationalization of SMEs [electronic resource] : the Interstratos project / edited by Antti Haahti, Graham Hall and Rik Donckels.
by Haahti, Antti Juhani | Hall, Graham | Donckels, Rik | ebrary, Inc. Publisher: London ; New York : Routledge, 1998Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 338.8/884]
(1).
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Action research in marketing [electronic resource] / guest editor, Chad Perry.
by Perry, Chad | ebrary, Inc. Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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All you need is a good idea! [electronic resource] : how to create marketing messages that actually get results / Jay H. Heyman.
by Heyman, Jay H, 1939- | ebrary, Inc. Publisher: Hoboken, N.J. : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
(1).
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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO 2008]
(1).
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How to market design consultancy services : finding, winning, keeping, and developing clients / Shan Preddy.
by Preddy, Shan [author.]. Edition: Second edition.Publisher: London : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 745.4/068/8]
(1).
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Problogger [electronic resource] : secrets to blogging your way to a six-figure income / Darren Rowse, Chris Garrett.
by Rowse, Darren, 1972- | Garrett, Chris, 1974- | ebrary, Inc. Publisher: Indianapolis, IN : Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 006.7]
(1).
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Campaign communication and political marketing / Philippe J. Maarek.
by Maarek, Philippe J. Publisher: Chichester : Wiley-Blackwell, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.730973 MAA 2011]
(1).
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