Taylor's Library

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Powerhouse marketing plans [electronic resource] : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / Winslow "Bud" Johnson.

by Johnson, Winslow | ebrary, Inc.

Publisher: New York : American Management Association, c2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/101] (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Lovemarks : the future beyond brands / Kevin Roberts ; foreword by A.G. Lafley.

by Roberts, Kevin, 1949-.

Edition: 2nd ed., Expanded ed.Publisher: New York, NY : PowerHouse Books, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROB 2005] (1).
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.

by Rothenberg, Randall.

Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU [Call number: 659.196292222 ROT 1995] (1).
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Asian marketing data and statistics : 2009/2010 / [researched by] Euromonitor International Plc.

by Euromonitor International.

Edition: 4th ed.Publisher: London : Euromonitor International Plc, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 330.95043 ASI 2009] (1).
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The internet case study book / Rob Ford, Julius Wiedemann, ed.

by Ford, Rob | Wiedemann, Julius.

Publisher: Köln : Taschen, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 384.33 INT 2010] (1).
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Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith.

by Dahlen, Micael | Lange, Fredrik | Smith, Terry, 1955-.

Publisher: West Sussex : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 DAH 2010] (1).
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Tourism management / David Weaver, Laura Lawton.

by Weaver, David B. (David Bruce) | Lawton, Laura.

Edition: 4th ed.Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 TOU 2010] (3).
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Safety and security in tourism : recovery marketing after crises / edited by Noel Scott, Eric Laws and Bruce Prideaux.

by Scott, Noel, 1958- | Laws, Eric, 1945- | Prideaux, B. (Bruce).

Publisher: London : Routledge, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 910.688 SAF 2010] (1).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]

by Hair, Joseph F., Jr, 1944-.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ESS 2010] (2).
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Publisher: New York : McGraw-Hill, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET 2010] (2).
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Consumer behaviour / Karen Webb.

by Webb, Karen, 1968-.

Edition: Second edition.Publisher: North Ryde, NSW : McGraw-Hill Australia Pty Ltd, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WEB 2010] (3).
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Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C | Bush, Ronald F.

Edition: 6th ed., Global ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BUR 2010] (1), TC External Storage [Call number: 658.83 BUR 2010] (1).
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An integrated approach to new food product development / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus.

by Moskowitz, Howard R | Saguy, Israel, 1946- | Straus, Tim.

Publisher: Boca Raton, FL : CRC Press, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 664 ANI 2009] (1).
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The social media management handbook : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou.

by Smith, Nick, 1962- | Wollan, Robert, 1957- | Zhou, Catherine.

Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 SMI 2011] (1).
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon.

by Light, Larry | Kiddon, Joan, 1949-.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 LIG 2009] (1).
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Marketing planning and strategy / Subhash C. Jain, George T. Haley.

by Jain, Subhash C, 1942- | Haley, George T.

Edition: 8th ed.Publisher: Mason, Ohio : Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI 2009] (1).
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Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter.

by Churchill, Gilbert A | Brown, Tom J | Suter, Tracy A.

Edition: 7th ed.Publisher: Mason, Ohio : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 CHU 2010] (2).
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