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The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran.
by Gossieaux, Francois | Moran, Ed, 1964-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4038 GOS 2010]
(1), TC External Storage
[Call number: 658.4038 GOS 2010]
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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.
by Evans, Dave, 1956-. Publisher: Indianapolis : Wiley Pub., c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 EVA 2010]
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 5th edition.International student version.Hoboken, NJ : John Wiley, [2011] ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 KOT 2011]
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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.]
by Farris, Paul. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : FT Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR 2010]
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The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu.
by Corsi, Patrick | Dulieu, Mike. Publisher: London : Hoboken, NJ : ISTE ; John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 COR 2008]
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Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Rob W. Monster, Raymond C. Pettit
by Monster, Robert W | Pettit, Raymond C. Publisher: Singapore : John Wiley & Sons (Asia), 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 MON 2002]
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Social media 101 : tactics and tips to develop your business online / Chris Brogan
by Brogan, Chris. Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRO 2010]
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Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
by Qualman, Erik, 1972-. Edition: Rev. and updated [ed.]Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TC
[Call number: 330.9 QUA 2011]
(1), Taylor's Library-TU
[Call number: 330.9 QUA 2011]
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The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani.
by Kabani, Shama Hyder. Publisher: Dallas, Tex. : BenBella Books, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KAB 2010]
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Pull : the power of the Semantic Web to transform your business / David Siegel.
by Siegel, David, 1959-. Publisher: New York : Portfolio, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8072 SIE 2009]
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Get rich with apps! : your guide to reaching more customers and making money now / Jesse Feiler.
by Feiler, Jesse. Publisher: New York : McGraw-Hill, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 005.1 FEI 2010]
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Email marketing : an hour a day / Jeanniey Mullen, David Daniels
by Mullen, Jeanniey | Daniels, David L.,d1970-. Publisher: Indianapolis : Wiley Pub., c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MUL 2009]
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Pay-per-click search engine marketing : an hour a day / David Szetela, Joseph Kerschbaum
by Szetela, David, 1954- | Kerschbaum, Joseph, 1976-. Publisher: Indianapolis : Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SZE 2010]
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Social media metrics : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955-. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 STE 2010]
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All you need is a good idea! : how to create marketing messages that actually get results / Jay H. Heyman.
by Heyman, Jay H, 1939-. Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HEY 2008]
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The Olympic Games effect : how sports marketing builds strong brands / John A. Davis
by Davis, John, 1960 February 17-. Publisher: Singapore : John Wiley & Sons (Asia), c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.0698 DAV 2008]
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The marketing book / edited by Michael J. Baker, Susan Hart
by Baker, Michael J. (Michael John) | Hart, Susan J. Edition: 6th ed.Publisher: Oxford : Butterworth-Heinemann, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2008]
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Habit : the 95% of behavior marketers ignore / Neale Martin.
by Martin, Neale, 1957-. Publisher: Upper Saddle River, N.J. : FT Press, 2008Other title: Behavior marketers ignore.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 MAR 2008]
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Streetwise meeting and event planning : from trade shows and conventions to fundraisers and galas--everything you need for a successful business event / Joe LoCicero.
by LoCicero, Joe. Publisher: Avon, Mass. : Adams media, c2008Other title: Meeting and event planning.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.456 LOC 2008]
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Latest trends in hotel industry [electronic resource] / Derrick Brody.
by Brody, Derrick. Publisher: Chandni Chowk, Delhi : Global Media, 2009Online access: Accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 338.4/764794]
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