|
|
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 6th ed., Intl. ed.Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 LEH]
(1).
|
|
|
Strategic marketing / David W. Cravens, Nigel F. Piercy
by Cravens, David W | Piercy, Nigel. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
(5).
|
|
|
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KER]
(1).
|
|
|
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
by Dwyer, F. Robert | Tanner, John F. Edition: 3rd edition.Publisher: Boston, Massachusetts : McGraw-Hill, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DWY]
(2).
|
|
|
Marketing / Roger A. Kerin ... [et al.]
by Kerin, Roger A | Hartley, Steven W | Berkowitz, Eric N. Edition: 8th ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR 2006]
(7).
|
|
|
Fundamentals of selling : customers for life through service / Charles M. Futrell.
by Futrell, Charles. Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 FUT]
(1).
|
|
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th edition.Publisher: Boston : McGraw-Hill Irwin, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 JOH]
(4).
|
|
|
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: 10th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(8).
|
|
|
Fundamentals of selling : [customers for life through service] / Charles M. Futrell.
by Futrell, Charles. Edition: 9th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.85 FUT]
(1).
|
|
|
Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].
by Mullins, John W. (John Walker). Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(1).
|
|
|
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J. Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HAI]
(5).
|
|
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 9th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
(11).
|
|
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
(15).
|