Taylor's Library

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

by Lehmann, Donald R | Winer, Russell S.

Edition: 6th ed., Intl. ed.Publisher: Boston : McGraw-Hill/Irvin, 2004, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 LEH] (1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel.

Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (5).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1).
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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd edition.Publisher: Boston, Massachusetts : McGraw-Hill, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DWY] (2).
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Marketing / Roger A. Kerin ... [et al.]

by Kerin, Roger A | Hartley, Steven W | Berkowitz, Eric N.

Edition: 8th ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR 2006] (7).
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Fundamentals of selling : customers for life through service / Charles M. Futrell.

by Futrell, Charles.

Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.85 FUT] (1). Withdrawn (1).
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 4th edition.Publisher: Boston : McGraw-Hill Irwin, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 JOH] (4).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: 10th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (8).
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Fundamentals of selling : [customers for life through service] / Charles M. Futrell.

by Futrell, Charles.

Edition: 9th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.85 FUT] (1).
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Marketing management : a strategic, decision-making approach / John W. Mullins ... [et al.].

by Mullins, John W. (John Walker).

Edition: 5th ed.Publisher: Boston, Mass. : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (5).
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 9th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (11).
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (15).
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