Taylor's Library

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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Edition: Third edition.Revised and expanded third edition.Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAR 2016] (3).
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The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters / Joseph Sugarman.

by Sugarman, Joseph, 1938-.

Publisher: Hoboken, N.J. : Wiley, c2007Other title: Copywriting handbook.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SUG 2007 | 659.132 SUG 2007] (6).
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Creative Strategy in Advertising / Bonnie L. Drewniany and A. Jerome Jewler

by Drewniany, Bonnie L | Jewler, A. Jerome.

Edition: 9th ed. , Int. Student Ed.Publisher: Boston, MA : Thomson Wadsworth, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 DRE] (5).
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Copywriting for the electronic media : a practical guide / Milan D. Meeske.

by Meeske, Milan D.

Edition: 5th ed.Publisher: Belmont, CA : Thomson/Wadsworth, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.14 MEE] (1).
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Advertising now : print / edited by Julius Wiedemann.

by Wiedemann, Julius.

Publisher: Köln : Taschen, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 ADV 2006] (2).
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How to write a good advertisement : a short course in copywriting / by Victor O. Schwab.

by Schwab, Victor O.

Publisher: Chatsworth, Calif. : Wilshire Book, c1962Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 SCH 1962] (1).
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Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

by Drewniany, Bonnie L | Jewler, A. Jerome.

Edition: 10th ed.Publisher: Boston, MA : Wadsworth, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 DRE 2011] (1).
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Copywriting / by Rob Bowdery.

by Bowdery, Rob.

Publisher: Lausanne : AVA Pub, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 BOW 2008] (2).
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On the art of writing copy / Herschell Gordon Lewis.

by Lewis, Herschell Gordon, 1926-.

Edition: 3rd ed.Publisher: Evanston, IL : Racom Communications, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 LEW 2004] (1).
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Copywriting / J. Jonathan Gabay.

by Gabay, J. Jonathan.

Edition: New ed.Publisher: Chicago : Contemporary Books/McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 GAB 2003] (1).
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Copywriting : successful writing for design, advertising, and marketing / Mark Shaw.

by Shaw, Mark, 1965-.

Publisher: London : Laurence King, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 SHA 2009] (2).
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Kiss & sell : writing for advertising / Robert Sawyer.

by Sawyer, Robert.

Publisher: Lausanne, Switzerland : AVA, c2005Other title: Kiss and sell : writing for advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 SAW 2005] (1).
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Gabay's copywriting compendium / J. Jonathan Gabay.

by Gabay, J. Jonathan | Gabay, J. Jonathan. Gabay's copywriters' compendium.

Publisher: London : Hodder Education, 2010Other title: Copywriting compendium..Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 GAB 2010] (1).
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The copywriting sourcebook [electronic resource] : how to write better copy, faster--for everything from ads to websites / Andy Maslen.

by Maslen, Andy.

Publisher: London : Marshall Cavendish Business, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.13/2] (1).
Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.

by Drewniany, Bonnie L | Jewler, A. Jerome.

Edition: 11th ed.Publisher: Boston, MA : Wadsworth, Cengage Learning, c2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 DRE 2014] (4). In transit (1).
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Brilliant copywriting : how to craft the most interesting and effective copy imaginable / Roger Horberry.

by Horberry, Roger.

Publisher: Harlow : Pearson/Prentice Hall, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 HOR 2009] (3).
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Hey whipple squeeze this! : a classic guide to creating great ads / Luke Sullivan.

by Sullivan, Luke.

Edition: 4th ed.Publisher: Hoboken, N.J. : Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 SUL 2012] (3).
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

by Barry, Pete (Pete S.).

Edition: 2nd ed., rev. & expanded.Publisher: London : Thames & Hudson, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAR 2012] (1).
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Words that sell : more than 6,000 entries to help you promote your products, services, and ideas / Richard Bayan.

by Bayan, Richard.

Edition: Rev. and expanded ed.Publisher: New York, NY : McGraw-Hill, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1014 BAY 2006] (3).
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