Taylor's Library

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Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.

by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.].

Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 PUT 2015] (1).
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Marketing : concepts and strategies.

by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing.

Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1).
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Contemporary marketing / Boone & Kurtz.

by Boone, Louis E [author.] | Kurtz, David L [author.].

Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 BOO 2019] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.

by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver), 1969- [author.].

Edition: Fourteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: No items available In transit (1).
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Social media marketing / Tracy L. Tuten.

by Tuten, Tracy L, 1967- [author.].

Edition: 4th edition.Publisher: Los Angeles : SAGE, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 TUT 2021] (3). In transit (1).
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guericio Traver.

by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.].

Edition: Global edition.Fourteenth edition.Publisher: Harlow, Essex. England : Pearson Education Limited, [2019]Other title: E-commerce 2018 : business, technology, society.Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Brady, Mairead [author.] | Goodman, Malcolm [author.] | Hansen, Torben, 1966- [author.].

Edition: 4th European edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Marketing management [electronic resource] : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee-Hoon Ang, Chin-Tiong Tan, Siew Meng Leong.

by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Ang, Swee Hoon [author.] | Tan, Chin Tiong [author.] | Leong, Siew Meng [author.].

Publisher: Harlow, England : Pearson, [2018]Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Consumer behavior.

by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.].

Edition: Twelfth edition.Global edition / Leon G. Schiffman, Joe Wisenblit.Publisher: Harlow, England : Pearson Education Limited, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 SCH 2019] (1).
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Brand brilliance : elevate your brand, enchant your audience / Fiona Humberstone.

by Humberstone, Fiona [author.].

Publisher: [London] : Copper Beech Press, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HUM 2017] (1).
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Branding : a very short introduction / Robert Jones.

by Jones, Robert [author.].

Publisher: Oxford : Oxford University Press, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 JON 2017] (1).
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Building distinctive brand assets / Jenni Romaniuk.

by Romaniuk, Jenni [author.].

Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROM 2018] (1).
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Logo design love : a guide to creating iconic brand identities / David Airey.

by Airey, David, 1979- [author.].

Edition: Second edition.Publisher: San Francisco, CA : New Riders, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 AIR 2015] (2).
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Fashion promotion : building a brand through marketing and communication / Gwyneth Moore.

by Moore, Gwyneth [author.].

Edition: Second edition.Publisher: New York, NY : Bloomsbury Visual Arts, 2021Availability: No items available Checked out (1).
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Global fashion brands : style, luxury & history / edited by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith.

by Hancock, Joseph [editor.] | Muratovski, Gjoko [editor.] | Manlow, Veronica [editor.] | Peirson-Smith, Anne [editor.].

Publisher: Bristol : Intellect, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 687.0688 GLO 2014] (1). Items available for reference: Taylor's Library-TU [Call number: 687.0688] (2).
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How to win corporate sponsorship : helping you win the corporate sponsorship you want! / Kim J Harrison.

by Harrison, Kim J [author.].

Publisher: [Coppell,TX] : Independently published, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 659.285 HAR 2021] (1). Items available for reference: Taylor's Library-TU [Call number: 659.285 HAR 2021] (1).
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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.

by Hoffman, K. Douglas [author.] | Bateson, John E. G [author.].

Edition: Fifth edition.Publisher: Boston, Massachusetts : Cengage Learning, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Tourist destination management : instruments, products, and case studies / Nazmi Kozak.

by Kozak, Nazmi [editor.].

Publisher: Cham, Switzerland : Palgrave Macmillan, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 910.68] (1).
Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

by Kerin, Roger A [author.] | Hartley, Steven W [author.].

Edition: Eighth edition.Publisher: New York, NY : McGraw-Hill Education, [2020]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 KER 2020] (1).
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The economics of recreation, leisure and tourism / John Tribe.

by Tribe, John [author.].

Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU [Call number: 790.069 TRI 2020] (2).
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