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Wowability : how to achieve it & why it matters / Imran Syed.
by Syed, Imran. Publisher: Singapore : John Wiley & Sons (Asia), 2008Other title: Wow.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 SYE 2008]
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Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.
by Brennan, Bernie | Schafer, Lori. Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRE 2010]
(2).
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Subliminal persuasion : influence & marketing secrets they don't want you to know / Dave Lakhani.
by Lakhani, Dave, 1965-. Publisher: Hoboken, N.J. : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80019 LAK]
(4).
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Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
(1).
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The cool factor : building your brand's image through partnership marketing / Del Breckenfeld.
by Breckenfeld, Del, 1949-. Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRE 2009]
(1).
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Hospitality marketing management / Robert D. Reid, David C. Bojanic.
by Reid, Robert D | Bojanic, David C. Edition: 5th ed.Publisher: Hoboken, N.J. : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950688 REI 2010]
(1).
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler
by Wheeler, Alina. Edition: 3rd ed.Publisher: Hoboken, N.J. : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2009]
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Employer branding for dummies / Richard Mosley, Lars Schmidt.
by Mosley, Richard, 1964- [author.] | Schmidt, Lars [author.]. Publisher: Hoboken, NJ : John Wiley & Sons, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.311]
(1).
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Artificial intelligence for marketing : practical applications / Jim Sterne.
by Sterne, Jim, 1955- [author.]. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.800285/63]
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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller.
by Elliott, Greg | Rundle-Thiele, Sharyn | Waller, David S. Edition: 2nd ed.Publisher: Milton, Qld. : John Wiley & Sons (Australia), 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ELL 2012]
(1).
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Search engine optimization bible / Jerri L. Ledford
by Ledford, Jerri L. Edition: 2nd ed.Publisher: Indianapolis : John Wiley, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 025.04 LED 2009]
(1).
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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble.
by Gamble, Stephen. Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 GAM 2016]
(1).
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Measuring marketing : 103 key metrics every marketer needs / John Davis.
by Davis, John, 1960 February 17-. Publisher: Singapore : John Wiley & Sons (Asia), c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
(1).
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Marketing research / David A. Aaker ... [et al.].
by Aaker, David A. (David Allen), 1938-. Edition: Second Pacific Rim editionPublisher: Milton, Qld : John Wiley & Sons (Australia), 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
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Services marketing : a managerial approach / Rebekah Bennett ... [et al.] ; edited by Janet R. McColl-Kennedy.
by McColl-Kennedy, Janet R. (Janet Ruth), 1958- | Bennett, Rebekah. Publisher: Milton, Qld. : John Wiley, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SER]
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Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.
by LeSueur, Jeff, 1956-. Publisher: Hoboken, N.J. : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LES]
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The green marketing manifesto / John Grant.
by Grant, John, 1964-. Publisher: Chichester : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 GRA 2007]
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It's not who you know, it's who knows you! [electronic resource] : the small business guide to raising your profits by raising your profile / David Avrin.
by Avrin, David. Publisher: Hoboken, N.J. : John Wiley, c2010Other title: It is not who you know, it is who knows you!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
(1).
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Engage! [electronic resource] : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.
by Solis, Brian. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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