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Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: 4th ed.Publisher: Belmont, CA : Thomson/Wadsworth, [c2003]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.14 MEE]
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Sales promotion works. v. 1. Publisher: [Japan] : London : Nippan ; Hi Marketing, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.60952 SAL]
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Broadcast/broadband copywriting / Peter B. Orlik.
by Orlik, Peter B. Edition: 8th ed.Publisher: Boston : Allyn & Bacon, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 808.066791 ORL 2010]
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Pictorial metaphor in advertising / Charles Forceville.
by Forceville, Ch. (Charles). Publisher: London ; New York : Routledge, 1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 FOR]
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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.
by Jewler, A. Jerome | Drewniany, Bonnie L. Edition: 8th ed.Publisher: Belmont, CA : Wadsworth, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 JEW]
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11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Len Weinreich.
by Weinreich, Len. Publisher: London : Kogan Page, c1999Other title: Eleven steps to brand heaven..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 WEI]
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How to advertise : what works, what doesn't-- and why / Kenneth Roman & Jane Maas with Martin Nisenholtz.
by Roman, Kenneth | Maas, Jane | Nisenholtz, Martin. Edition: 3rd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROM]
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Advertising : principles and effective IMC practice / William Wells ... [et al.].
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Publisher: Singapore : Pearson Education South Asia Pte Ltd., c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEL]
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Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.
by Lindström, Martin, 1970-. Publisher: New York, N.Y. : Free Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 LIN 2005]
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Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.
by Surmanek, Jim. Publisher: New York, N.Y. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.103 SUR]
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The fall of advertising and the rise of PR / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura [(j.a.)]. Publisher: N.Y. : HarperBusiness, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 RIE 2004]
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Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan.
by Sullivan, Luke. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 SUL]
(5).
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Can't buy my love : how advertising changes the way we think and feel / Jean Kilbourne.
by Kilbourne, Jean. Edition: 1st Touchstone ed.Publisher: New York : Touchstone, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 KIL 1999]
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Part of a complete breakfast : cereal characters of the baby boom era / Tim Hollis.
by Hollis, Tim. Publisher: Gainesville : University Press of Florida, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.7 HOL 2012]
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Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe.
by O'Keefe, Steve, 1959-. Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.0285467 OKE]
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU]
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Brand child: remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom.
by Lindstrom, Martin | Seybold, Patricia B. Edition: Revised ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 LIN]
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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
by Lane, W. Ronald, 1940- | King, Karen Whitehill | Russell, Thomas, 1941- | Kleppner, Otto, 1899-. Advertising procedure. Edition: 16th edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LAN]
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Marketing communications : theory and applications / John R. Rossiter.
by Rossiter, John R | Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS]
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Careers in marketing, advertising and public relations / Adela Stanley.
by Stanley, Adela. Edition: 8th ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8002341 STA]
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