Taylor's Library

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Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, John M. Stefanelli.

by Shock, Patti J | Bowen, John (John T.), 1948- | Stefanelli, John M.

Publisher: Hoboken, N.J. : J. Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 647.950688 SHO] (2).
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The complete guide to special event management : business insights, financial advice, and successful strategies from Ernst & Young, advisors to the Olympics, the Emmy Awards, and the PGA Tour / Ernst & Young, Dwight W. Catherwood, Richard L. Van Kirk.

by Catherwood, Dwight W | Van Kirk, Richard L | Ernst & Young.

Publisher: New York, NY : John Wiley c1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.456 COM 1992] (3).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (1).
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford

by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan.

Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SMI] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15th edition, Global editionPublisher: Harlow, Essex : Pearson Education Limited, 2016Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2016] (3).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.

by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke.

Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRE] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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How to be better at--marketing / Rod Davey and Anthony Jacks

by Davey, Rod | Jacks, Anthony.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
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Inside-out marketing : how to create an internal marketing strategy / Michael Dunmore.

by Dunmore, Michael.

Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DUN] (1).
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If you're so brilliant-- how come your marketing plans aren't working? : the essential guide to marketing planning / Malcolm McDonald.

by McDonald, Malcolm.

Publisher: London : Kogan Page, 2002Other title: How come your marketing plans are not working?.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAC] (1).
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Marketing on a tight budget : an action guide to low-cost business growth / Patrick Forsyth.

by Forsyth, Patrick.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FOR] (1).
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

by Doyle, David.

Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1).
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Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder.

by Van Gelder, Sicco, 1964-.

Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 VAN] (1).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome).

Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PER] (11).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: 7th editionPublisher: Mason, Ohio : Thomson/South-Western, 2004Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (4).
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Up close & personal? : customer relationship marketing @ work / Paul R. Gamble ... [et al.].

by Gamble, Paul R.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 UPC] (2).
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Management and marketing : with mini-dictionary / Ian MacKenzie.

by MacKenzie, Ian, 1954-.

Publisher: Hove : Language Teaching Publications, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (1).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-.

Edition: 10th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KER] (2).
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Marketing / Philip Kotler ... [et al.].

by Kotler, Philip.

Edition: 6th ed.Publisher: Frenchs Forest, N.S.W. : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3).
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