Taylor's Library

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The advertising handbook / [edited by] Helen Powell [and others].

by Powell, Helen | Brierley, Sean, 1966-. Advertising handbook.

Edition: Third edition.Publisher: London ; New York : Routledge, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.

by Jaffe, Joseph, 1970- [author.] | Albarda, Maarten [author.].

Publisher: Hoboken, New Jersey : Wiley, [2014]Other title: Zero | Zero paid media as the new marketing model.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Advertising : types of methods, perceptions and impact on consumer behavior / editors, Lucas Barreau.

by Barreau, Lucas.

Publisher: Hauppauge, New York : Nova Science Publisher's, Inc., [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Epica. Book 26, Creative communications / [editor: Andrew Rawlins]

by Rawlins, Andrew.

Publisher: [New York] : Fairchild Books, 2013Other title: Creative communications. | Epica book twenty six.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.670794 EPI 2013] (1).
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: Ninth edition.Publisher: Mason, Ohio : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2013] (2).
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Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.

by Legorburu, Gaston [author.] | McColl, Darren [author.].

Publisher: Hoboken : John Wiley & Sons, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1] (1).
Digital advertising : issues and trends in an online world / Jeremiah Lynwood, editor.

by Lynwood, Jeremiah [editor.].

Publisher: New York : Novinka, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.14/4] (1).
Design for media : a handbook for students and professionals in journalism, PR and advertising / Di Hand & Steve Middleditch.

by Hand, Dinah | Middleditch, Steve.

Publisher: Oxfordshire, England ; New York : Routledge, 2013Copyright date: ©2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 686.2/2] (1).
Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor.

by Wilks, Nicoletta A.

Publisher: New York : Nova Science Publishers, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 664.0068 MAR 2009] (1).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Tenth edition.Publisher: Boston : Pearson, [2015]Copyright date: ©2015Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2015] (2).
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Advertising : concept and copy / George Felton.

by Felton, George, 1947-.

Edition: Third edition.Publisher: New York : W.W. Norton & Company, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 FEL 2013] (3).
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Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L.

Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2015] (1).
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Advertising to children : new directions, new media / edited by Mark Blades [and three others].

by Blades, Mark [editor.].

Publisher: Hampshire, England ; New York, New York : Palgrave Macmillan, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1083] (1).
Tobacco goes to college : cigarette advertising in student media, 1920-1980 / Elizabeth Crisp Crawford.

by Crawford, Elizabeth Crisp, 1977-.

Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.19/6797309730904] (1).
Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.

by Brown, Stephen, 1955 March 23- | Ponsonby-McCabe, Sharon, 1973-.

Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1/13] (1).
Card design / edited by Jon Newman.

by Newman, Jon.

Publisher: Hong Kong : Design Media Publishing, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 741.68 CAR 2013] (1).
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Marketing communications / Lynne Eagle [and three others].

by Eagle, Lynne [author.].

Edition: First edition.Publisher: Oxfordshire, England ; New York, New York : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith, 1950-.

Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC 2014] (2).
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Advertising : an integrated marketing communication perspective / George E. Belch [and three others]

by Belch, George E. (George Edward), 1951-.

Edition: 3rd editionPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2014] (1).
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Fashion branding and consumer behaviors : scientific models / Tsan-Ming Choi, editor.

by Choi, Tsan-Ming [editor.].

Publisher: New York, [New York] : Springer, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).