Taylor's Library

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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.

by Keh, Hean Tat | Chiang, Jeongwen.

Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEH] (2).
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Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.

by Lal, Rajiv | Quelch, John A | Rangan, V. Kasturi.

Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAL] (1).
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.

by Kotabe, Masaaki | Helsen, Kristiaan.

Edition: 3rd ed.Publisher: Hoboken, NJ : Wiley, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 KOT] (2).
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (2).
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The highly effective marketing plan / Peter Knight.

by Knight, Peter, 1961 Oct. 12-.

Publisher: London : Prentice Hall Business, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KNI] (2).
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Marketing planning & strategy / Subhash C. Jain

by Jain, Subhash C, 1942-.

Edition: 7th ed.Publisher: Mason, OH. : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI] (4).
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Hospitality sales and marketing / James R. Abbey.

by Abbey, James R | American Hotel & Motel Association. Educational Institute.

Edition: Fourth editionPublisher: Lansing, MI : Educational Institute, American Hotel & Lodging Association, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU [Call number: 647.940688 ABB] (2).
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 8th edition.Publisher: Mason, Ohio : Thomson/South-Western, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.804 HUT] (5).
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Up against the retail giants : targeting weakness, gaining an edge / A. Coskun Samli.

by Samli, A. Coskun.

Publisher: Mason, OH : Thomson, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 SAM] (1).
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Business-to-business marketing management : a global perspective / Jim Blythe, Alan Zimmerman.

by Blythe, Jim | Zimmerman, Alan S.

Publisher: London : Thomson Learning, [2005]Copyright date: ©2005Other title: Business to business marketing management : a global perspective.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY] (5).
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Fourth editionPublisher: Mason, Ohio : Thomson/South-Western, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Marketing management / Russell S. Winer.

by Winer, Russell S.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 WIN] (3).
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

by Lamb, Charles W | Hair, Joseph F., Jr, 1944- | McDaniel, Carl, Jr, 1941-.

Edition: Eight editionPublisher: Mason, Ohio : Thomson/South-Western, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM] (1).
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Marketing channels : a management view / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 7th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 ROS] (1).
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Successful marketing for the small business / Dave Patten.

by Patten, Dave | Institute of Directors.

Edition: 5th ed.Publisher: London : Kogan Page, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PAT] (1).
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The marketing plan : a handbook / Marian Burk Wood.

by Wood, Marian Burk.

Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson Education, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WOO] (2).
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Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy.

by Hulbert, James M | Capon, Noel | Piercy, Nigel.

Publisher: London : New York : Kogan Page Free Press, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HUL] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (9), TC External Storage [Call number: 658.8 KOT] (1).
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