Taylor's Library

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English for marketing & advertising / Sylee Gore.

by Gore, Sylee.

Publisher: Oxford : Oxford University Press, 2011, c2007Other title: English for marketing and advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 428.2402465 GOR 2011] (2).
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Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].

by Belch, George E. (George Edward), 1951-.

Edition: 2nd ed.Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2012] (1).
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Integrated marketing communications / William Chitty ... [et al.]

by Chitty, William.

Edition: 3rd Asia Pacific ed.Publisher: South Melbourne, Vic. : Cengage Learning, 2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 INT 2012] (5).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 9th edition.Global edition.Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 BEL 2012] (1), Taylor's Library-TU [Call number: 659.1 BEL 2012] (5).
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The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.

by Caywood, Clarke L, 1947-.

Edition: 2nd ed.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2 HAN 2012] (1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson Education, c2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2014] (1).
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Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.

by Earls, Mark.

Edition: [Rev. ed.]Publisher: Chichester : Wiley, 2013Other title: How to change mass behaviour by harnessing our true nature.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 EAR 2013] (1).
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Marketing communications [electronic resource] : integrating offline and online with social media / PR Smith & Ze Zook.

by Smith, P. R. (Paul Russell), 1957- | Zook, Ze.

Edition: 5th ed.Publisher: London ; Philadelphia : Kogan Page, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Communicating the new : methods to shape and accelerate innovation / Kim Erwin.

by Erwin, Kim, 1965- [author.].

Publisher: Hoboken, New Jersey : Wiley, [2014]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.4/5] (1).
Strategic integrated marketing communications / Larry Percy.

by Percy, Larry.

Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PER 2014] (1).
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.

by Shimp, Terence A | Andrews, J. Craig.

Edition: Ninth edition.Publisher: Mason, Ohio : South-Western, Cengage Learning, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2013] (2).
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Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L.

Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR 2015] (1).
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Marketing communications / Lynne Eagle [and three others].

by Eagle, Lynne [author.].

Edition: First edition.Publisher: Oxfordshire, England ; New York, New York : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Communicating the new [electronic resource] : how to make the complex, unfamiliar or still-fuzzy understandable to others / Kim Erwin.

by Erwin, Kim, 1965- | ebrary, Inc.

Publisher: Hoboken, NJ : John Wiley & Sons, Inc., c2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.4/5] (1).
Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.

by Tuckwell, Keith, 1950-.

Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 TUC 2014] (2).
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Advertising : an integrated marketing communication perspective / George E. Belch [and three others]

by Belch, George E. (George Edward), 1951-.

Edition: 3rd editionPublisher: North Ryde, N.S.W. : McGraw-Hill Education (Australia), [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL 2014] (1).
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Strategic integrated marketing communications / Larry Percy.

by Percy, Larry.

Edition: Second edition.Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/02] (1).
Integrated marketing communications / Bill Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence A Shimp.

by Chitty, William | Luck, Edwina | Barker, Nigel | Valos, Michael | Shimp, Terence A.

Edition: 4th edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CHI 2015] (2).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.

by Moriarty, Sandra E. (Sandra Ernst) | Mitchell, Nancy, 1950- | Wells, William, 1926-.

Edition: Ninth edition.Global edition.Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Other title: Advertising and IMC | Advertising & integrated marketing communication.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2012] (1).
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: [Mason, OH] : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (4).
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