Taylor's Library

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Brands in the balance : meeting the challenges to commercial identity / Kevin Drawbaugh

by Drawbaugh, Kevin.

Publisher: London : Reuters, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DRA] (1).
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing / Arch G. Woodside.

by Woodside, Arch G.

Publisher: Westport, CT. : Quorum Books, 1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8343 WOO 1996] (1).
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Beyond branding / edited by Nicholas Ind.

by Ind, Nicholas.

Publisher: London, UK ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 BEY] (1).
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Publisher: London : Kogan Page, 2003Availability: No items available
No cover image available
Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc.

Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/27] (1).
No cover image available
Beyond branding [electronic resource] : how the new values of transparency and integrity are changing the world of brands / edited by Nicholas Ind.

by Ind, Nicholas | ebrary, Inc.

Publisher: London : Kogan Page, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.827] (1).
Place hold
Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology.

Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAN 2009] (1).
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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.

by Haig, Matt.

Edition: 2nd ed.Publisher: London : Kogan Page, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 HAI 2011] (1).
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The economics of quality, grades and brands / Peter Bowbrick

by Bowbrick, Peter.

Publisher: London : |b Routledge, 1992Availability: Items available for loan: Taylor's Library-TU [Call number: 658.562 BOW] (1).
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Brand marketing / William M. Weilbacher.

by Weilbacher, William M.

Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 WEI] (1).
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Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice

by Hofmeyr, Jan H | Rice, Butch [(j.a)].

Publisher: Chichester, England : John Wiley, c2000Availability: Items available for loan: TC External Storage [Call number: 658.8342 HOF] (1).
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