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Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.
by McDonald, Malcolm | Dunbar, Ian, 1951-. Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAC]
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Publisher: Boston, Mass. : Harvard Business School Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KIM 2005]
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Contemporary marketing / David L. Kurtz.
by Kurtz, David L. Edition: 17e [edition].Publisher: Boston, MA : Cengage Learning, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KUR 2016]
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Consumer tribes / edited by Bernard Cova, Robert Kozinets, Avi Shankar.
by Cova, Bernard | Kozinets, Robert V, 1964- | Shankar, Avi. Publisher: London : Butterworth-Heinemann, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CON 2007]
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The great tween buying machine [electronic resource] : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
by Siegel, David L | Coffey, Timothy J | Livingston, Gregory | ebrary, Inc. Publisher: Chicago : Dearborn Trade Publishing, c 2004Other title: Capturing your share of the multi-billion-dollar tween market.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/0083/4]
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Publisher: Boston, Mass. : Harvard Business Review Press, 2015Other title: How to create uncontested market space and make the competition irrelevant.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KIM 2015]
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The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.
by Treacy, Michael | Wiersema, Frederik D. (Frederik Derk). Edition: [Expanded ed.].Publisher: New York : Basic Books, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRE]
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Segmentation and positioning for strategic marketing decisions / James H. Myers.
by Myers, James H. Publisher: Chicago : American Marketing Association, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MYE]
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Segmentation, revenue management and pricing analytics / Tudor Bodea and Mark Ferguson.
by Bodea, Tudor | Ferguson, Mark, 1969-. Publisher: New York, NY : Routledge, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.1554 BOD 2014]
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Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.
by Varey, Richard J, 1955- | Lewis, Barbara R | ebrary, Inc. Publisher: London ; New York : Routledge, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Segmentation strategies for hospitality managers : target marketing for competitive advantage / Ronald M. Morritt.
by Morritt, Ronald M. Publisher: New York : Haworth Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 MOR]
(1).
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Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow.
by Turow, Joseph | ebrary, Inc. Publisher: Cambridge, Mass. : MIT Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/34]
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Essentials of marketing / Jim Blythe, Jane Martin.
by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BLY 2019]
(1). On order (1).
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Niche marketing for coaches [electronic resource] : a practical handbook for building a life coaching, executive coaching or business coaching practice / Hannah McNamara.
by McNamara, Hannah | ebrary, Inc. Publisher: London : Thorogood, 2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel.
by Allen, Cliff, 1948- | Kania, Deborah, 1963- | Yaeckel, Beth | Allen, Cliff, 1948-. Internet world guide to one-to-one Web marketing | ebrary, Inc. Edition: 2nd ed.Publisher: New York : John Wiley, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/4]
(1).
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Marketing and sales analytics : proven techniques and powerful applications from industry leaders / Cesar A. Brea.
by Brea, Cesar A. Publisher: Upper Saddle River, New Jersey : Pearson, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BRE 2014]
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Not for free : making money in the digital age / by Saul J. Berman.
by Berman, Saul Jay, 1946-. Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BER 2011]
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Positioning for architecture and design firms / Jack Reigle.
by Reigle, Jack. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 720.68 REI 2011]
(1).
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How consumers pick a hotel [electronic resource] : strategic segmentation and target marketing / Dennis J. Cahill.
by Cahill, Dennis J | ebrary, Inc. Publisher: New York ; London : Routledge, 2010, c1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.640688]
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Ethnic marketing : culturally sensitive theory and practice / Guilherme Pires and John Stanton.
by Pires, Guilherme D | Stanton, John L. Publisher: London : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.80089]
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