Taylor's Library

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
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Advertising / Tony Yeshin.

by Yeshin, Tony.

Publisher: London : Thomson Learning, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.10941 YES] (2).
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Advertising for dummies / by Gary Dahl.

by Dahl, Gary R.

Publisher: New York : Hungry Minds, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 DAH] (1).
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My life in advertising & scientific advertising / two works by Claude C. Hopkins.

by Hopkins, Claude C, 1866-1932 | Hopkins, Claude C, 1866-1932. Scientific advertising.

Publisher: New York : McGraw-Hill, 1997Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1092 HOP 1997] (2).
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Advertising / Tony Yeshin.

by Yeshin, Tony.

Publisher: Hampshire : Cengage Learning EMEA, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 YES 2011] (1).
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Packaging design / Conway Lloyd Morgan

by Morgan, Conway Lloyd.

Publisher: Crans-Pres-Celigny, Switzerland : New York : RotoVision ; Watson-Guptill Publications, c1997Availability: Items available for loan: Taylor's Library-TU [Call number: 741.6 MOR] (1).
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The unwritten rules of copywriting : how to create better press, poster,radio and tv advertising / Dominic Gettins

by Gettins, Dominic.

Publisher: London : Kogan Page c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 GET] (1).
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Advertising & sales promotion / Ken Kaser.

by Kaser, Ken.

Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013Other title: Advertising and sales promotion.Availability: Items available for loan: Taylor's Library-TC [Call number: 659.1 KAS 2013] (2).
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9 secrets of advertising / Ram Sehgal

by Sehgal, Ram.

Publisher: New Delhi : Tata McGraw-Hill, c2007Other title: Nine secrets of advertising | Secrets of advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SEH] (2).
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Advertising promotion and new media / edited by Marla R. Stafford and Ronald J. Faber.

by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-.

Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.144 ADV 2006] (1).
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Fundamentals of copy & layout / Albert C. Book, C. Dennis Schick.

by Book, Albert C | Schick, C. Dennis.

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC/Contemporary Pub., c1997Other title: Fundamentals of copy and layout.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 BOO] (3).
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The end of advertising as we know it / Sergio Zyman, with Armin Brott.

by Zyman, Sergio | Brott, Armin A.

Publisher: Hoboken, N.J. : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ZYM 2002] (5).
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Advertising and market power / William S. Comanor and Thomas A. Wilson.

by Comanor, William S | Wilson, Thomas A.

Publisher: Cambridge, Mass : Harvard University Press, 1975Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 COM 1975] (1).
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Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison

by Aitchison, Jim.

Edition: 3rd ed.Publisher: Singapore : Pearson/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.132 AIT 2008] (2).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (4).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
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