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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(15).
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Advertising / Tony Yeshin.
by Yeshin, Tony. Publisher: London : Thomson Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10941 YES]
(2).
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Advertising for dummies / by Gary Dahl.
by Dahl, Gary R. Publisher: New York : Hungry Minds, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 DAH]
(1).
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My life in advertising & scientific advertising / two works by Claude C. Hopkins.
by Hopkins, Claude C, 1866-1932 | Hopkins, Claude C, 1866-1932. Scientific advertising. Publisher: New York : McGraw-Hill, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 HOP 1997]
(2).
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Advertising / Tony Yeshin.
by Yeshin, Tony. Publisher: Hampshire : Cengage Learning EMEA, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 YES 2011]
(1).
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Packaging design / Conway Lloyd Morgan
by Morgan, Conway Lloyd. Publisher: Crans-Pres-Celigny, Switzerland : New York : RotoVision ; Watson-Guptill Publications, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 MOR]
(1).
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The unwritten rules of copywriting : how to create better press, poster,radio and tv advertising / Dominic Gettins
by Gettins, Dominic. Publisher: London : Kogan Page c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 GET]
(1).
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Advertising & sales promotion / Ken Kaser.
by Kaser, Ken. Publisher: Mason, Ohio : South-Western, Cengage Learning, c2013Other title: Advertising and sales promotion.Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 KAS 2013]
(2).
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9 secrets of advertising / Ram Sehgal
by Sehgal, Ram. Publisher: New Delhi : Tata McGraw-Hill, c2007Other title: Nine secrets of advertising | Secrets of advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SEH]
(2).
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Advertising promotion and new media / edited by Marla R. Stafford and Ronald J. Faber.
by Stafford, Marla R, 1960- | Faber, Ronald J, 1948-. Publisher: New Delhi : Prentice-Hall of India, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 ADV 2006]
(1).
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Fundamentals of copy & layout / Albert C. Book, C. Dennis Schick.
by Book, Albert C | Schick, C. Dennis. Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC/Contemporary Pub., c1997Other title: Fundamentals of copy and layout.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 BOO]
(3).
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The end of advertising as we know it / Sergio Zyman, with Armin Brott.
by Zyman, Sergio | Brott, Armin A. Publisher: Hoboken, N.J. : John Wiley, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ZYM 2002]
(5).
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Advertising and market power / William S. Comanor and Thomas A. Wilson.
by Comanor, William S | Wilson, Thomas A. Publisher: Cambridge, Mass : Harvard University Press, 1975Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 COM 1975]
(1).
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Cutting edge advertising : how to create the world's best print for brands in the 21st century / Jim Aitchison
by Aitchison, Jim. Edition: 3rd ed.Publisher: Singapore : Pearson/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 AIT 2008]
(2).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU]
(4).
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
(2).
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