Taylor's Library

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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 CAT 2011] (4).
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / Jed Alpert.

by Alpert, Jed.

Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 ALP 2012] (1).
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Marketing demystified : a self-teaching guide / Donna Anselmo.

by Anselmo, Donna.

Publisher: New York, NY : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANS 2010] (1).
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Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio.

by Diorio, Stephen G.

Publisher: New York : McGraw-Hill, c2002Other title: 12 ways technology is transforming sales and marketing strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 DIO] (1).
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Sales and marketing : a textbook for hospitality industry / Sudhir Andrews.

by Andrews, Sudhir.

Publisher: New Delhi : Tata McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 AND 2009] (2).
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Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen.

by Cohen, Marshal.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 COH 2010] (1).
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2009] (6).
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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson.

by Johansson, Johny K.

Edition: 5th ed.Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 JOH] (1).
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Advertising and promotions : an IMC perspective / Kruti Shah, Alan D'Souza.

by Shah, Kruti | D'Souza, Alan.

Publisher: New Delhi : Tata McGraw-Hill, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 SHA] (1).
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Annual editions : marketing 09/10 / editor, John E. Richardson.

by Richardson, John E.

Edition: 32nd ed.Publisher: Boston : McGraw-Hill/Higher Education, c2010Other title: Marketing 2009/2010.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ANN] (1).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch ... [et. al.].

by Belch, George E | Kerr, Gayle | Powell, Irene | Belch, Michael A.

Edition: [1st ed. (Australian)]Publisher: Sydney : McGraw-Hill Australia, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV] (1).
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Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / by Abaete de Azevedo and Ricardo Pomeranz.

by Azevedo, Abaetê de | Pomeranz, Ricardo.

Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.812 AZE] (1).
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Perfect phrases for sales and marketing copy : hundreds of ready-to-use phrases to capture your customer's attention and increase your sales / Barry Callen.

by Callen, Barry.

Publisher: New York : McGraw-Hill, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CAL 2008] (2).
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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]

by Hair, Joseph F., Jr, 1944-.

Edition: 2nd ed.Publisher: New York : McGraw-Hill Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ESS 2010] (2).
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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 9th ed.Publisher: New York : McGraw-Hill, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET 2010] (2).
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Consumer behaviour / Karen Webb.

by Webb, Karen, 1968-.

Edition: Second edition.Publisher: North Ryde, NSW : McGraw-Hill Australia Pty Ltd, [2010]Copyright date: ©2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 WEB 2010] (3).
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Principles and practice of marketing / David Jobber

by Jobber, David, 1947-.

Edition: 6th ed.Publisher: London : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 JOB 2010] (2).
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Search engine marketing / Andreas Ramos, Stephanie Cota.

by Ramos, Andreas | Cota, Stephanie.

Publisher: New York : McGraw-Hill, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.872 RAM 2009] (1).
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