Taylor's Library

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Scenarios in marketing : from vision to decision / edited by Gill Ringland and Laurie Young.

by Ringland, Gill | Young, Laurie, 1955-.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 SCE] (1).
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What you need to know about marketing / Simon Middleton.

by Middleton, Simon, 1958-.

Publisher: Chichester : Capstone, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MID 2011] (1).
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Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.

by Belz, Frank-Martin | Peattie, Ken.

Publisher: Chichester, West Susses, U.K. ; Hoboken, NJ : John Wiley, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 BEL 2009] (1).
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Principles of marketing / Kotler ... [et al.].

by Kotler, Philip.

Edition: 4th ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PRI] (1).
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Strategic marketing : an introduction / Tony Proctor.

by Proctor, Tony.

Edition: 2nd ed.Publisher: London ; New York : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PRO 2008] (2).
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

by Hooley, Graham J | Piercy, Nigel | Nicolaud, Brigitte.

Edition: 4th ed.Publisher: Harlow : FT Prentice Hall, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2008] (8).
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]

by Kotler, Philip.

Edition: 5th ed.Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR 2009] (4).
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Mastering the rules of competitive strategy : a resource guide for managers / Norton Paley.

by Paley, Norton.

Publisher: Boca Raton, FL : Auerbach Publications, c2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 PAL] (1).
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 13th edition, international editionPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2009] (4).
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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

by Mullins, John W. (John Walker) | Walker, Orville C.

Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Marketing : the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955- | Pareek, Niketh.

Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MOO] (1).
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Market-based management : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J.

Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BES] (2).
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Effective marketing / Peter Hingston.

by Hingston, Peter.

Publisher: London : Dorling Kindersley, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HIN] (1).
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Harvard business review on reinventing your marketing.

Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HAR 2011] (1).
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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.

by Nilson, Torsten H, 1949-.

Publisher: New York : John Wiley, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 NIL 1998] (1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 7th ed.Publisher: Boston, MA : Pearson Education, 2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LOV 2011] (3).
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Marketing planning and strategy / Subhash C. Jain, George T. Haley.

by Jain, Subhash C, 1942- | Haley, George T.

Edition: 8th ed.Publisher: Mason, Ohio : Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 JAI 2009] (1).
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Legends in marketing. Jagdish N. Sheth / set editor, Balaji C. Krishnan.

by Sheth, Jagdish N | Krishnan, Balaji C.

Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80092 SHE 2010] (8).
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The fundamentals of marketing / Edward Russell

by Russell, Edward.

Publisher: Lausanne : AVA Academia, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 RUS 2010] (2).
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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.

by Hooley, Graham J | Piercy, Nigel | Nicoulaud, Brigitte.

Edition: 5th ed.Publisher: Harlow : Financial Times/Prentice Hall, 2012Other title: Marketing strategy and competitive positioning.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HOO 2012] (2).
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