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Advertising and new media / Christina Spurgeon.
by Spurgeon, Christina. Publisher: New York, NY : Routledge, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.134 SPU 2008]
(4).
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Media selling : television, print, Internet, radio / Charles Warner.
by Warner, Charles, 1932-. Edition: 4th ed.Publisher: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.130688 WAR]
(1).
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Google advertising tools / Harold Davis and David Iwanow.
by Davis, Harold, 1953- | Iwanow, David. Edition: 2nd ed.Publisher: Sebastopol, CA : O'Reilly Media, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 DAV 2010]
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Advertising / Michael F. Weigold, William F. Arens.
by Weigold, Michael F, 1958- [author] | Arens, William F [author]. Edition: 3e [edition]Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEI 2018]
(1).
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Success secrets of the online marketing superstars / Mitch Meyerson.
by Meyerson, Mitch [author.]. Publisher: [Irvine, California] : Entrepreneur Press, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MEY 2015]
(2).
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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci.
by Plummer, Joseph Thornton, 1941- | Rappaport, Steve Lee | Hall, Taddy | Barocci, Robert | Advertising Research Foundation. Hoboken, New Jersey : John Wiley & Sons, Inc., [2007]Copyright date: ©2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 PLU 2007]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2018]
(6).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Eighth edition.Global edition.Publisher: Harlow, England : Pearson Education Limited, [2018]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2018]
(2).
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.
by Morris, Trevor [author.] | Goldsworthy, Simon [author.]. Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 MOR 2016]
(3).
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Increasing foodservice profit margins / Harvey Clark.
by Clark, Harvey. Publisher: [Lavergne, TN] : [CreateSpace Independent Publishing Platform], [2013]Copyright date: ©2013Other title: Increasing foodservice profit margins : how to increase your resaurant's profits.Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950681 CLA 2013]
(2).
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FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.
by Parameswaran, M. G | FCB-Ulka Advertising (Bombay, India). Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Other title: Brand building advertising.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10954 PAR]
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The stuff you can't bottle : advertising for the global youth market / by King Adz.
by Adz, King, 1969-. Publisher: London : Thames & Hudson, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8340842 ADZ 2013]
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Epica 22 : Europe's best advertising / [editor, Patrick Taschler].
by Taschler, Patrick. Publisher: Lausanne ; Worthing : AVA, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.670794 EPI]
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The digital handshake : seven proven strategies to grow your business using social media / Paul Chaney.
by Chaney, Paul, 1955-. Publisher: Hoboken, New Jersey : Wiley, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2009]
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Buy, buy baby : how consumer culture manipulates parents and harms young minds / Susan Gregory Thomas.
by Thomas, Susan Gregory. Edition: 1st Mariner Books ed.Publisher: Boston : Houghton Mifflin, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342083 THO 2009]
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The anatomy of buzz revisited : real-life lessons in word-of-mouth marketing / Emanuel Rosen.
by Rosen, Emanuel | Rosen, Emanuel. Anatomy of buzz. Edition: 1st ed.Publisher: New York : Doubleday, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS 2009]
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
by Barry, Pete (Pete S.). Publisher: New York, N.Y. : Thames & Hudson, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAR 2009]
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Shopper marketing : how to increase purchase decisions at the point of sale / editors: Markus Stahlberg and Ville Maila.
by Stahlberg, Markus | Maila, Ville. Publisher: London : Kogan Page, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.157 SHO 2010]
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