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Media guide 2006 : Malaysia media and advertising guide book. Publisher: Kuala Lumpur : Perception Media Sdn Bhd, [2006?]Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED]
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Color design workbook : a real-world guide to using color in graphic design / by Terry Lee Stone, with Sean Adams and Noreen Morioka.
by Stone, Terry Lee | Adams, Sean | Morioka, Noreen. Publisher: Gloucester, Mass. : Rockport Publishers, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 STO]
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Branding Malaysia / L. S. Sya.
by Sya, L. S. Publisher: Petaling Jaya, Malaysia : Oak Enterprise, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82709595 SYA 2005]
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Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
by Arens, William F | Schaefer, David H. Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
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Gabay's copywriters' compendium : the definitive professional writer's guide / J. Jonathan Gabay
by Gabay, J. Jonathan. Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2005Other title: Copywriters' compendium.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 GAB]
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Printed matter in fashion / editors, Yusuke Shouno, Natsumi Fujita, Ryutaro Uchiyama
by Shouno, Yusuke | Fujita, Natsumi | Uchiyama, Ryūtarō, 1983-. Publisher: Tokyo : BNN, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 PRI 2009]
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Copywriting for the electronic media : a practical guide / Milan D. Meeske.
by Meeske, Milan D. Edition: Sixth edition.Publisher: Boston, MA : Wadsworth Cengage Learning, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.14 MEE 2009]
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Sensational billboards in advertising / [photography, JC Decaux ; text by Birgit Krols, JC Decaux].
by Krols, Birgit | Decaux, J.C. Publisher: Antwerp : Tectum, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1342 SEN]
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Excellence in advertising : the IPA guide to best practice / edited by Leslie Butterfield.
by Butterfield, Leslie, 1952- | Institute of Practitioners in Advertising. Edition: 2nd ed.Publisher: Boston, Mass. : Butterworth-Heinemann, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 EXC]
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The art of advertising : top advertisers reveal the secrets of successful, creative and innovative advertising Publisher: New Delhi : Vision Books, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ART]
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Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.
by Calder, Bobby J | J.L. Kellogg Graduate School of Management. Publisher: Hoboken, N.J. : John Wiley, c2008Other title: Kellogg on advertising and media..Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL]
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Wordcraft : the art of turning little words into big business / Alex Frankel.
by Frankel, Alex. Publisher: New York : Crown Publishers, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 FRA 2004]
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I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker.
by Walker, Rob, 1968-. Publisher: London : Constable, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 WAL 2008]
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The everything guide to writing copy / Steve Slaunwhite.
by Slaunwhite, Steve. Publisher: Avon, Mass. : Adams media, c2007Other title: Guide to writing copy | Writing copy.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 SLA]
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Mobile advertising : supercharge your brand in the exploding wireless market / Chetan Sharma, Joe Herzog, Victor Melfi.
by Sharma, Chetan | Herzog, Joe | Melfi, Victor. Publisher: Hoboken : John Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 SHA]
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Advertising and new media / Christina Spurgeon.
by Spurgeon, Christina. Publisher: New York, NY : Routledge, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.134 SPU 2008]
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Media selling : television, print, Internet, radio / Charles Warner.
by Warner, Charles, 1932-. Edition: 4th ed.Publisher: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.130688 WAR]
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Google advertising tools / Harold Davis and David Iwanow.
by Davis, Harold, 1953- | Iwanow, David. Edition: 2nd ed.Publisher: Sebastopol, CA : O'Reilly Media, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 DAV 2010]
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Television disrupted [electronic resource] : the transition from network to networked TV / Shelly Palmer.
by Palmer, Shelly | ebrary, Inc. Publisher: Amsterdam ; Boston : Focal Press, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 791.4509]
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